Jerry Fletcher Blog

Two days ago I arrived home following a “routine” knee replacement surgery. · t hat was after the expected overnight in the hospital turned into 35 days of being incarcerated in the US medical system to include · 3 hospital stays, a couple of ambulance transports and way too lon ...

Consistency · The key element in building a brand across multiple platforms is consistency. · You cannot change the words and pictures willy-nilly. It is particularly important to say things the same way as often as possible because we operate in a digital world and the search en ...

Every marketing conversation I have with a consultant sooner or later gets around to their website. The status reports I’ve heard in the last week fit into these untidy categories: · “I’m between an old one and a new one. I just can’t seem to wrap my mind around the right words.” ...

You made the break. · You decided to put your consulting career on the front burner. You decided that it is time to make that side hustle your full-time job. · Two considerations. · You need to think about two things that will make or break you. I’ll bet neither have managed to t ...

.Dave and I had lunch Thursday. · It was good to hear how the little golf product company he founded was doing. He has come a long way from when we met in his kitchen to put together the promotional material for the annual Golf Pro Trade show for the USA. · He had already committ ...

It amazes me every time. A coach oriented approach can eliminate proposals. · You figure that a consultant would know about and use a Value-Based Presentation. The sticking point for most is the discovery conversation that must take place before the proposal can be written. · Onl ...

What is your credibility index? · If you are a consultant it is a pretty good bet that you have a profile on Linked In. · How credible does that profile make you to your prospects? Here’s a simple way to evaluate that will take just minutes. · What to consider. · People, I’ve bee ...

Gail asked me, “Do you remember how you used to start that speech sitting on top a step ladder?” · “Sure”, I said, “Every business owner has a place they want to get to. For some it is a simple thing but for others it is a full-blown Technicolor dream of a castle way up there in ...

.I spoke live on Wednesday. · It was only the third time this year. My expectation from the run-up back and forth with various staff members was that this would be a well-managed professional event. · It was. The gal at registration recognized me. She was delightful. The tech in ...

.I was startled by my wife screaming, “Oh my God!” over and over and over.  · I ran to the family room and she gasped, “Turn the TV on.” · My daughter joined us about then rubbing sleep from her eyes. · The first tower fell.  · The second soon after. · Commentators were often at ...

.“I put all this time and money into SEO and I’m still not getting any new business!” · It is not an unfamiliar complaint. It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. Lat ...

No one ever said it would be easy. · Then again, only a few folks, over time, explained what it takes in a way that was completely accessible to those ready for the advice. Some of the best known are:  · Ben FranklinNapoleon HillDale CarnegieClaude HopkinsSteven CoveyOne thing ma ...

.Are you thinking of bailing out of a full-time job to start a consulting business?  · Jumping out of a perfectly good airplane isn’t a good thing to do on a whim. On the other hand with a little pre-planning it can prove to be exhilarating. I’ve known folks that parachute from a ...

.I was researching Peer Groups commonly called masterminds as an extension of Credibility to Cash my planned three day intensive for Consultants, Coaches and other Independent Professionals.  · Credibility to Cash will provide significant training in how to build and maintain Tru ...

When you’re that good you expect to be treated with deference.  · You get used to people taking your word as the expert.  · You won’t admit it but it feels good to have that ego polishing occur.  · That expectation may be misinformed. · I work with elite consultants who, if they ...

Ya got it or you don’t. · I was having coffee with a former client. He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for. He wanted the slides from the presentation.  · I asked why he didn’t contact the speaker direct. Hi ...

I came back from Miami with a 90 Day plan. · I’m 10 days in and I’ve finally handled most of the consulting business actions that piled up while I spent 3 days in a retreat and two days on airplanes. You read that right. When you live in the upper left corner of the USA and you h ...

The Dance · Welcome to that part of a new business tango where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. · You need to have this conversation whether you write a simple agreement or an in-dept ...