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Jerry Fletcher

Jerry Fletcher Blog

Jerry Fletcher, CEO of Z-axis ... Portland - Oregon View profile

The Brutal Truth About Trust

Ya got it or you don’t. · I was having coffee with a former client. He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. · I asked why he didn’t contact the speaker direct. His answer sur ...

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Consultant Marketing Credibility to Cash

I came back from Miami with a 90 Day plan.  · I’m 10 days in and I’ve finally handled most of the consulting business actions that piled up while I spent 3 days in a retreat and two days on airplanes. You read that right. When you live in the upper left corner of the USA and you ...

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Consultant Marketing Discovery Meeting

The Dance · Welcome to that part of a new business tango where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. · You need to have this conversation whether you write a simple agreement or an in-dept ...

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Consultant Marketing Assessments

Do you really want to know yourself? · The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: · Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Insti ...

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Consultant Marketing Trust Story

Since March first I have been scheduled to speak on Trust 15 times. · I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. · For the short haul · Early on in ...

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Consultant Marketing Word Man

Cult Classic · There’s a cult classic movie called “Eddie and the Cruisers.” It’s the story of a driven young rocker from the shore who pushed everyone he made music with to levels they had not dreamed they could reach. · It is a drama full of angst and attainment, joy, grief a ...

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Consultant Marketing Pillow Talk

If you’re lucky. · Not everyone has a partner outside the business they can talk to candidly about how it is going. For the majority of consultants who are solopreneurs the only chance they have is when they are comfortably esconced in bed with that special person. If married th ...

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Consultant Marketing Brand Disruption

Two word darlings. · Brand. Disruption. Either gets attention in and of itself. Together they become hard to look away from. · Do conditions make it harder to be successful at either? Or Both? · Innovation, agility and the ability to think laterally can overcome the economy, t ...

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Consultant Marketing Trust Factor

I’ve been asked to speak on Trust 4 times between now and the end of April. · I’ll be sharing information that has remained timeless along with research findings being updated now. · A Fortune Cookie · I speak on Trust because of a Fortune Cookie. After a successful morning pr ...

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Consultant Marketing Magic Words

We’ve been meeting on Friday mornings for at least a couple years. · A Mastermind · I had attended a conference on gamifying products in the fall before Covid struck. On the last day Luthie asked, “Would you like to join a mastermind group to keep us all on track with what we’v ...

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Consultant Marketing Trust Barometer

I’ll be keynoting on Trust in April. · Every time I’m asked to present on Trust I look for new information I might bring to the audience. · Online Resources · I always start with a review of the usual suspects. That means typing “Trust Research” into Google. This time it got m ...

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Consultant Marketing Juggernaut

I was zooming today with the founder of an organization using Mighty Networks as the software they use to manage their expanding community. · One of the reasons he cited for that selection was the ability to provide a deep repository for content. · Lots of content · Here’s wha ...

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Consultant Marketing Doveryay, no Proveryay

Jim · sent me a link. · It was for an article in the New York Times. In it the writer, Bret Stephens summed up his concerns under this headline: Donald Trump and the Damage Done · The key · As Mr Stephens put it, “Trump was a corrosive. What he mainly corroded was social trust ...

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Consultant Marketing Your Voice

Say what? · The right words can make you memorable at introduction. Past that you have to work at being quoted to become unforgettable. It’s all about being current, consistent, and considered in your opinions. · You don’t have to be controversial. · But it can help. What you ...

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Consultant Marketing Stages of Success

Not everyone is a customer. · Online or in person you will meet a host of people. Some will, over time, become customers. But most will not. Many will be contacts forgotten almost as quickly as they passed through your sphere. Others will form lasting relationships with you ofte ...

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Consultant Marketing Synchronicity

It is Friday the 13th as I write this. · That has always been a lucky day for me. And this week has proven positive as well. · Monday, I attended my local NSA chapter monthly meeting. Virtually, of course. · One of our speakers was talking about interactive activities that cou ...

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Consultant Marketing Virtual Virtuoso

Professional Speakers are out in front. · I don’t mean on stage but rather in figuring out how to make the most of presenting virtually. · I asked in a “mastermind” group, “Anyone else finding that you know more about how to make virtual meetings work both in terms of technical ...

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Consultant Marketing Shaping the Quiz

Under the urge · You set out to share your knowledge and make the world a better place. · That is what lurks at the heart of consultants, coaches and all the independent professionals that provide services that assist in solving problems or providing a skill set that a client d ...

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Consultant Marketing Building a List.

It begins. · I’ve stood on stages on three continents and said: · “Your e-mail list is often your single most valuable corporate asset” · Jerry Fletcher · That is especially true if you are an Independent Professional, a Consultant, or a Coach or in any profession that require ...

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Consultant Marketing Real Customer Service

Integration ain’t easy. · I know. I’ve spent a large part of my digital life trying to make it work. · It’s tough enough trying to overcome race, religion and all the labeling humanity puts in the way of just being human as all of us are. · But there is another problem that is ...

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