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Jerry blog
Jerry Fletcher

Jerry Fletcher Blog

Consultant Marketing Master, Professional Speaker

Portland - Oregon

Jerry Fletcher

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2 months ago

in Café beBee

Out of the Dark

Two days ago I arrived home following a “routine” knee replacement surgery. · t hat was after the expected overnight in the hospital turned into 35 days of being incarcerated in the US medical system to include · 3 hospital stays, a couple of ambulance transports and way too lon ...

1 min. reading time · 3 relevants · 12 comments

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Consultant Marketing

Product
Gravitation

'y
Jerry a

R. RN

CREDIBILITY TO CASH TO CASH

Consultant Marketing Product Gravitation

Consistency · The key element in building a brand across multiple platforms is consistency. · You cannot change the words and pictures willy-nilly. It is particularly important to say things the same way as often as possible because we operate in a digital world and the search en ...

2 min. reading time · 4 relevants · 2 comments

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Consultant Marketing

Website
Time

'y
Jerry a

R. RN

CREDIBILITY TO CASH TO CASH

Consultant Marketing Website Time

Every marketing conversation I have with a consultant sooner or later gets around to their website. The status reports I’ve heard in the last week fit into these untidy categories: · “I’m between an old one and a new one. I just can’t seem to wrap my mind around the right words.” ...

2 min. reading time · 5 relevants · 2 comments

in Success Mindset and in 1 more group

Consultant
Marketing
Solo
Double
Trouble

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Solo DoubleTrouble

You made the break. · You decided to put your consulting career on the front burner. You decided that it is time to make that side hustle your full-time job. · Two considerations. · You need to think about two things that will make or break you. I’ll bet neither have managed to t ...

4 min. reading time · 8 relevants · 4 comments

in If you must talk work!

. - Consultant
Marketing

Brand
Sound

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Brand Sound

.Dave and I had lunch Thursday. · It was good to hear how the little golf product company he founded was doing. He has come a long way from when we met in his kitchen to put together the promotional material for the annual Golf Pro Trade show for the USA. · He had already committ ...

3 min. reading time · 6 relevants · 3 comments

Consultant
Marketing

A
More Powerful

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing A More Powerful Pitch

It amazes me every time. A coach oriented approach can eliminate proposals. · You figure that a consultant would know about and use a Value-Based Presentation. The sticking point for most is the discovery conversation that must take place before the proposal can be written. · Onl ...

3 min. reading time · 10 relevants · 0 comments

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Consultant!
Marketing

Credibility
Index

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Credibility Index

What is your credibility index? · If you are a consultant it is a pretty good bet that you have a profile on Linked In. · How credible does that profile make you to your prospects? Here’s a simple way to evaluate that will take just minutes. · What to consider. · People, I’ve bee ...

3 min. reading time · 4 relevants · 2 comments

in If you must talk work!

Consultant
Marketing

The Ladder

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing The Ladder

Gail asked me, “Do you remember how you used to start that speech sitting on top a step ladder?” · “Sure”, I said, “Every business owner has a place they want to get to. For some it is a simple thing but for others it is a full-blown Technicolor dream of a castle way up there in ...

3 min. reading time · 7 relevants · 2 comments

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Consultant
Marketing

Digital World
Speaking

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Digital World Speaking

.I spoke live on Wednesday. · It was only the third time this year. My expectation from the run-up back and forth with various staff members was that this would be a well-managed professional event. · It was. The gal at registration recognized me. She was delightful. The tech in ...

3 min. reading time · 8 relevants · 7 comments

9 il

A Personal Note
Jerry Fletcher

20 Years Ago

.I was startled by my wife screaming, “Oh my God!” over and over and over.  · I ran to the family room and she gasped, “Turn the TV on.” · My daughter joined us about then rubbing sleep from her eyes. · The first tower fell.  · The second soon after. · Commentators were often at ...

2 min. reading time · 11 relevants · 10 comments

in If you must talk work!

Consultant
Marketing

Conversations
Get Closes

J.L.LFLETCHER

4 A Different Slant

Conversations Get Closes

.“I put all this time and money into SEO and I’m still not getting any new business!” · It is not an unfamiliar complaint. It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. Lat ...

5 min. reading time · 7 relevants · 5 comments

in If you must talk work!

Consultant oe

Marketing RN Ar

Journey {0 —m————

Success CREDIBILITY CREDIBILITY TO CASH CASH

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Journey to Success

No one ever said it would be easy. · Then again, only a few folks, over time, explained what it takes in a way that was completely accessible to those ready for the advice. Some of the best known are:  · Ben FranklinNapoleon HillDale CarnegieClaude HopkinsSteven CoveyOne thing ma ...

3 min. reading time · 5 relevants · 5 comments

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Consultant
Marketing vd

Diving In

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Diving In

.Are you thinking of bailing out of a full-time job to start a consulting business?  · Jumping out of a perfectly good airplane isn’t a good thing to do on a whim. On the other hand with a little pre-planning it can prove to be exhilarating. I’ve known folks that parachute from a ...

3 min. reading time · 7 relevants · 2 comments

Consultant
Marketing

Your
Junto

J.L.LFLETCHER

4 A Different Slant

Consultant Marketing Your Junto

.I was researching Peer Groups commonly called masterminds as an extension of Credibility to Cash my planned three day intensive for Consultants, Coaches and other Independent Professionals.  · Credibility to Cash will provide significant training in how to build and maintain Tru ...

2 min. reading time · 4 relevants · 2 comments

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Consultant
Marketing

Elite Rage

J.L.LFLETCHER

4 A Different Slant

Elite Rage

When you’re that good you expect to be treated with deference.  · You get used to people taking your word as the expert.  · You won’t admit it but it feels good to have that ego polishing occur.  · That expectation may be misinformed. · I work with elite consultants who, if they ...

3 min. reading time · 8 relevants · 4 comments

in If you must talk work!

Consultant
Marketing

J.L.LFLETCHER

4 A Different Slant

The Brutal Truth About Trust

Ya got it or you don’t. · I was having coffee with a former client. He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for. He wanted the slides from the presentation.  · I asked why he didn’t contact the speaker direct. Hi ...

2 min. reading time · 10 relevants · 15 comments

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Consultant
Marketing

Credibility
to Cash

J.LLFLETCHER

J A Different Slant

Consultant Marketing Credibility to Cash

I came back from Miami with a 90 Day plan. · I’m 10 days in and I’ve finally handled most of the consulting business actions that piled up while I spent 3 days in a retreat and two days on airplanes. You read that right. When you live in the upper left corner of the USA and you h ...

3 min. reading time · 7 relevants · 8 comments

Jerry Fletcher

1 year ago

Consultant
Marketing

Discovery ~&
Meeting

J.L.LFLETCHER

4 +r Different Slant

Consultant Marketing Discovery Meeting

The Dance · Welcome to that part of a new business tango where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. · You need to have this conversation whether you write a simple agreement or an in-dept ...

3 min. reading time · 0 relevants · 1 comment

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