Jerry Fletcher

1 year ago · 3 min. reading time · ~100 ·

Blogging
>
Jerry blog
>
Elite Rage

Elite Rage

Consultant
Marketing

Elite Rage

J.L.LFLETCHER

4 A Different Slant

When you’re that good you expect to be treated with deference. 

You get used to people taking your word as the expert. 

You won’t admit it but it feels good to have that ego polishing occur. 

That expectation may be misinformed.

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. 

Men display this trait more than women. 

It comes up when I’m asked to look at their communications efforts because:

  • “The phone isn’t ringing”
  • “I have concrete results but nobody believes them.”
  • “I’m as good as any Olympic coach but there are no medals for the work we do.”

Elites walk a fine line.

They get used to being the hero and coming up with ways to affect changes in organizations and individuals, changes that literally makeover lives they are touching. They are so engaged In that place of esteem, extreme trust and nearly religious fervor that they forget that strangers don’t see them that way. 

Rage is a way to keep an ego from shattering. And it is a way to cope if the rage is directed at getting the disappointment off one’s chest with a coach that understands what is going on. If it is used as a way to begin building humility, all the better.

It is all about them I say.

It is not about you dear elite. It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. It is all about them. Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. It is all about finding a way to begin a relationship with real potential. 

Usually I pull an old ad from my files. Md Graw Hill placed it many times starting in, I believe, 1958. The copy is as powerful and appropriate today as it was then:  

”I don’t know who you are.

I don’t know your company.

I don’t Know your company’s product.

I don’t know what your company stands for.

I don’t know your company’s customers.

I don’t know your company’s record.

I don’t know your company’s reputation.

 

Now, what was it you wanted to sell me?”

 

They are strangers.

Why expect them to treat you like those you have an ongoing relationship with?

Why would you believe they are already sold on you?

How can you expect then to touch a forelock and bend a knee?

They don’t trust you. 

If they don’t find you on Linked In, you don’t exist. 

If your web site home page doesn’t position you and your services in 3 seconds, they are gone. 

If you don’t publish regularly (written verbal or video) you may not have anything worthy of attention in their view. 

If your clients won’t speak up for you should I bother looking into your services?

If you are not willing and actually eager to talk to them they can’t accept the outcomes you claim.

Credibility to Cash

What prospects think, feel and believe about you and your offer begins with you acknowledging that you are strangers. Even though human beings lean toward trust, they are suspicious. So everything you do must add to your cumulative credibility score with them. If you are controversial to get attention, you need to back up your views with cogent arguments. If you are an acknowledged expert in an industry you need to seek out industries with similar problems to work your magic. 

Put your ego on hold. 

The most important thing is to always remember that you have to help them on the journey from stranger to believer. Every action you take should be done with that in mind. Every action.

And so it goes.

Jerry Fletcher
Consultant
Marketing

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. 

Consulting: https://www.JerryFletcher.com
Speaking: www.NetworkingNinja.com"> https://www.NetworkingNinja.com

Comments

Jerry Fletcher

1 year ago #4

Jerry Fletcher

1 year ago #3

Debasish Majumder

1 year ago #2

excellent insights @Jerry Fletcher ! enjoyed read and shared. tank you very much for the buzz.

Jim Murray

1 year ago #1

Interesting post, Jerry. I remember the impact that McGraw hill ad had one me, when I was just new int he business. It became my one page bible for quite some time, and then I boiled it down to four words…Always Be Building Trust.  It';s amazing how many people out there think that's automatic. When in fact, it can take years.

Articles from Jerry Fletcher

View blog
1 year ago · 3 min. reading time

Gail asked me, “Do you remember how you used to start that speech sitting on top a step ladder?” · “ ...

8 months ago · 1 min. reading time

Two days ago I arrived home following a “routine” knee replacement surgery. · t hat was after the ex ...

10 months ago · 2 min. reading time

Being more memorable · Just publishing on a host of social media platforms on a regular basis can ma ...

Related professionals

You may be interested in these jobs

  • Clinical Management Consultants

    Pharmacy Services Director

    Found in: Jooble US - 5 days ago


    Clinical Management Consultants Newport, WA

    A well-respected hospital near the Spokane Area has an exciting opportunity for an experienced Pharmacy Services Director. This 100+ bed, accredited, highly awarded hospital has a reputation for high patient satisfaction. A Level III Trauma Center, this hospital provides a full ...

  • INTEL

    Product Development

    Found in: Jooble US - 4 days ago


    INTEL Felton, DE Temporary

    Job Description Intel is amid an exciting transformation, with a vision to create and extend computing technology to connect and enrich the lives of every person on Earth. So, join us and help create the next generation of technologies that will shape the future for decades to c ...

  • Atria Senior Living

    Memory Care Caregiver

    Found in: Jooble US - 3 days ago


    Atria Senior Living San Juan Capistrano, CA

    No experience needed Apply today. Atria Senior Living has immediate openings for caregivers and is offering competitive pay with great benefits. At Atria, you can have a great work-life balance, paid holidays & PTO, advancement opportunities, t uition reimbursement, 401(k) empl ...