Brand is the Outcome of Trust
What you know is important. Who you know makes a difference. But the single most important thing in building a business, a career or a life of joy is who trusts you.
Personal Brand is the most difficult kind of Brand Development for which to provide stories with solid outcomes. As soon as we can score our progress against goals we've set we tend to set new ones.
But one thing is certain.
You will have a personal brand whether you want to or not because Brand is the outcome of Trust.
I'm new to BeBee and have not yet figured out how to navigate it with dispatch. Nevertheless, I'm finding it a sufficiently powerful influence in my life to promote it in my blog and on my give-back web site: www.BrandBrainTrust.com
This video on the concept of Brand can be found there along with resources for personal, professional and product brand development.
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Comments
Jerry Fletcher
6 years ago #4
Stephan, Love to. I'm on the road next week but available in October. Easiest contact is Jerry@Z-axisMarketing.com
stephan metral 馃悵 Innovative Brand Ambassador
6 years ago #3
Jerry Fletcher
6 years ago #2
Maite, thank you for sharing it. The video sums up a lot of years researching and implementing Brand
Jerry Fletcher
6 years ago #1
Preston, Thanks for sharing it...and for your positive comments. JLF