Jerry Fletcher

4 years ago · 2 min. reading time · ~10 ·

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Signature Story*

Signature Story*

Jerry Fletther Consultant Marketing ) QThey fired me!

The board I had so carefully nurtured told me to be gone by Monday.

It was a long evening and a longer night.

Somewhere in the middle of it I got up and went into the den.

I automatically turned on the desk lamp and opened my attache.

Right about then, the family cat leaped on the desk, sat under the lamp, swished her tail around her and burped me.

I pulled the blue velvet box out of the attache and opened it. As I lifted the string of pearls, one dropped off. bounced on the desk and turned the cat into a hockey player. She chased it out into the hall and I could hear it ricocheting off the walls.

I captured a cat in one hand and the pearl in the other.

Back at the desk, I realized that though I had been cut off from my job, I still had a full string of connections. 

I was still memorable to a lot of folks. 

I was still a trusted member of the community. 

That night, showing folks just like you how to become memorable, get to trust and become unforgettable became my mission.

Let me show you how to become memorable.

When you meet someone for the first time—in person or on-line--- you have 3 seconds to brand yourself. 

Three seconds to answer the question, “What do you do?” 

Three seconds to become memorable. 

You need a hook.

Here’s how to come up with your memorable hook.

1. Start with the generic description of what you do.

Example: I’m a web site developer

2. Use words that touch the senses

Example: I build web sites

3. Incorporate the key benefit you provide.

Example: I build websites that generate business for small companies

4. Shift the language to their words

Example: I build web sites that make rain for small businesses

5. Make it short

Example: I build web sites that make rain

Here are examples of three options to consider from my files:  

  • The Unforgettable Title: “I’m the CPA they call Captain Crunch”

  • The Beloved Benefit: “The Defogger” a management consultant who doubled his revenues when he started using it.

  • The Shock Style Connector: A speaker who says, “I take the fear out of queer.”

Not everyone can do this by themselves. If you stumble don’t be afraid to get help. 

You don’t need to get fired to get started.

That long night for me was back in 1990. 

It took a while but I built a business, a brand and a life of joy.

You, too, can be memorable.

You can get to trust.

And with a little hard work you’ll be unforgettable.

Are you ready?

* A signature story tells" Why" a consultant does what she or he does. It includes an epiphany and provides concrete information that can be used immediately by viewers/listeners. That content is usually just part of what the expert offers. The signature story expands to fill the time available but, like this example, can be spoken in about 3 minutes. I prefer to end on a positive note and with a challenge.

And so it goes

______________________________________________________________________________________________________________________

cb40e139.jpgJerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing and Brand development advice that builds businesses, brands and lives of joy.

Consulting: www.JerryFletcher.com
Speaking: www.NetworkingNinja.com


#Marketing #Unforgettable Title #Signature Story #Captain Crunch #Monday
Comments

Mohammed Abdul Jawad

4 years ago #28

#26
Thanks for your compliments. Wishing you a happy, harmonious and hearty new year!

Ian Weinberg

4 years ago #27

#23
Thanks Jerry. Best wishes to you and yours.

Ali Anani

4 years ago #26

#19
I wish you Happy Xmas and New Year dear Jerry

Jerry Fletcher

4 years ago #25

#17
Bill, Careful what you read to a pit bull. She might get ideas that play to her independent streak. You might be licked into submission. Keep smilin' and have a great new year.

Jerry Fletcher

4 years ago #24

#15
Mark, Sound advice. I'll continue to follow your exploits as you live that message. Have great new year!

Jerry Fletcher

4 years ago #23

#14
Kris, Thanks for the positive feedback. Sound like you've discovered what I call 30-Second Marketing on your own. That pause after the hook and reading the reaction is the key to the power of the process. Let's stay in touch. All the best to you and yours for the holidays and the year ahead.

Jerry Fletcher

4 years ago #22

#13
Mohammed. it has been "a long and winding road." The best part is that it continues. May you enjoy a peaceful and prosperous new year.

Jerry Fletcher

4 years ago #21

#12
Lisa, Arggh! What a vision. Don't you just love the English language! Down every sentence lies a booby trap. Don't go there! Any way, all the best for the holidays and the coming year.

Jerry Fletcher

4 years ago #20

#7
Paul, May you keep your tongue firmly implanted in your cheek for the coming year. That won't make it peaceful but could contribute to the prosperity of friendship on BeBee. And so it goes.

Jerry Fletcher

4 years ago #19

#5
Ian, Wonderful. The video gave me a chuckle this morning. Whether you're kicking cans in to space or pondering temporal lobes all the best for the holidays and a peaceful and prosperous new year!

Jerry Fletcher

4 years ago #18

#4
Kevin, Keep on striving and have a wonderful new year.

Jerry Fletcher

4 years ago #17

#3
Franci, And therein lies a tale. I've been out here solo for coming up on 30 years. Speaking has taken me to three continents. Consulting has brought clients from Asia as well. The one thing that is constant is the power of friendship. This morning I found an e-mail string that had bounced from Madrid to New York to Singapore, to Portland, back to Singapore and finally back to me. It is nice to receive greetings and good wishes from so many friends in one string. And so it goes.

Jerry Fletcher

4 years ago #16

#2
Ken, One day I will be asked down under to speak. I'll schedule time to meet with you and share a tall cool one. T'will be only one as I know the size of a single Aussie brew. Happy holidays and all the best for a prosperous new year!

Jerry Fletcher

4 years ago #15

#1
Dr Ali. Christmas morning. First chance I've had to respond. That mission is what keeps me going. Every time a client tells me how their memorable hook and 30-second Marketing have changed their life for the better I stop and take joy in living. Happy holidays and a prosperous new year to you.

Bill Stankiewicz

4 years ago #14

ho ho ho, merry xmas Jerry Fletcher

Bill Stankiewicz

4 years ago #13

Keep positive Jerry, I enjoy your posts and read them to my pit bull, she is very friendly and always following me. 46 pounds of licks, she never barks only grows at squirrels

Mark Blevins

4 years ago #12

Keep moving Jerry. You'll find a good place.

Mohammed Abdul Jawad

4 years ago #11

A little dose of determination makes nothing daunting. And Jerry Fletcher over the two and half decades, you know well how memorable is your journey.

Lisa Vanderburg

4 years ago #10

Fabulous Jerry Fletcher! Although I have become caught in the cat burping you. The image of you tossed over your mog's shoulder...it a mother-thing :) See..I don't know how you do it - sell yourself (corporate, not in the corporeal sense). If someone asks what I do, I've quite forgotten the answer. Maybe say 'I'm not actually here' which would mean that I never was....there. Enjoyed your buzz!

Ian Weinberg

4 years ago #9

#6
It's all in the bonding Ken.

Ian Weinberg

4 years ago #8

#7
Nay Paul. I'm a ravishing brunette in disguise!

John Rylance

4 years ago #7

I believe a crucial part is knowing why others should listen/work with/employ you. Your USP, usually known as your Unique Selling Point. Always ask yourself what can I offer others can't?  Then sell yourself on that basis.

Paul Walters

4 years ago #6

Ken Boddie Well that's chemical engineers for you

Paul Walters

4 years ago #5

#5
Ian Weinberg But you are a rocket scientist ....aren't you?

Ken Boddie

4 years ago #4

#5
Ha, ha, good one, Ian Weinberg. I showed my chemical engineering colleagues your video, but there was no reaction. 😟

Ian Weinberg

4 years ago #3

I can't be bothered anymore describing what I do. I just play this clipwhen the question arises: https://www.youtube.com/watch?v=THNPmhBl-8I Got a bit tedious telling all and sundry that I'm a rocket scientist!! Ken Boddie

Ken Boddie

4 years ago #2

Sage advice, Jerry, but ... A memorable hook, Sure gets people to look, Using words short and sweet, That they’ll hear down the street, But, in my book, the spin, That surely must win, Is make sure you submit, Some humour and wit.

Ali Anani

4 years ago #1

Few words that carry passion can make wonders as cited by your examples Jerry Fletcher

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