Jerry Fletcher

3 years ago · 2 min. reading time · visibility 0 ·

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What is success?

Tis the season…

To reflect

To renew

To peer into the crystal ball

And work out what will be.

The calendar is my whipping boy.

Each Sunday I gaze into the depths of the canyon of the coming week and try to fit in designated sequences for all the things I’ve noted that need to be done. It is, in a way like building a stairway out of the hole I’m starting in. Don’t get me wrong, I don’t see what I do as climbing out of a pit. I relish the continued learning and the joy of solving client problems. My attitude is more that of a joy-filled rock climber than a slave engaged in a Sisyphaen labor.

But, tis the season

Message after message surfaces in my e-mail saying it is time to plan for the coming year, to take advantage of the wisdom of others to assure success going forward. I’m inundated with offers to take me by the hand and lead me to “a better life,” “greater income,” “a nonstop lead funnel” and all the success I’ve been searching for.

Trouble is, I’m not searching.

I figured out a while back that success for me is these things:

  • A loving open relationship with my daughter
  • A few good friends from the varied careers I’ve pursued
  • The ability through speaking to help others build businesses, careers and lives of joy

Mileage gives insight.

I’ve been lucky. I was born on the leading edge of the Boomer generation. As the world of business opened to that huge body of people I was one of the first toeing the job market. I was one of the few that corporations spent money to train. Networking mixed with chance put me in the heart of what has become known as the Mad Men era of advertising. I had the chance to learn at the feet of masters and I paid rapt attention.

Titles tell the tale

Mail boy, Paste-up supervisor, Assistant Account Executive, Account Executive, Account Supervisor, Executive Vice President, CEO, Founder, Marketing Rainmaker, Networking Ninja, Contact Relationship Magician, and now, Brand Poobah.

At a certain point, money matters less

In all that travel through the Byzantine byways I found that attitude and altitude were not in lock step. Some of the powerful men and women I’ve been lucky enough to associate with showed me that the unique difference in how you are regarded is about your true “net worth.”

Money isn’t the measure. How you deal with people, including yourself is the telling ingredient. Fame and fortune tend to travel together. Arrogance offends. Humility is no stranger to those who are beloved regardless of their station.

You decide the game you’ll play

I learned from experts that money is just a way to keep score. I’ve been at the table where none of us have been worth less than $4 million. The same folks remained friends when the market plummeted and we lost it all.

If your objectives are all about the money you may miss out on something immensely more valuable.

Next year is all about “turning the lights on”

Whether it is publishing blogs and articles, consulting and coaching, keynoting or leading a workshop I get more of a kick out of seeing others “get it” than getting paid for my labors. There is nothing like ‘seeing the lights go on” whether it is an individual client or an audience in a hotel meeting room packed to the gunnels.

That is what I’ll be concentrating on for the coming year.

Help me find the light switch.

Tell me what you’d like to know about Brand.



Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and Grand Poobah of

His consulting practice, founded in 1990, is known for Trust-based Brand development, Positioning and business development for independent professionals on and off-line.


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Jerry Fletcher

3 years ago #29

Paul, You embody that with your wonderful river journeys and returns to favorite cities that are so inspiring.

Jerry Fletcher

3 years ago #28

Yes Ken, I've noticed. Damn teenagers!

Paul Walters

3 years ago #27

Jerry Fletcher Success. Its all about the concept of, "just do it"

Ken Boddie

3 years ago #26

Looks to me, Jerry, like a life well lived. Like you, I find enjoyment in mentoring others. But have you noticed that those offering shortcuts to a ‘better life’ and ‘greater income’ are getting younger and younger every year? Go figure! 🤗

Jerry Fletcher

3 years ago #25

Belinda, Each of us must choose from my viewpoint. There is no one size fits all. And so it goes.

Jerry Fletcher

3 years ago #24

Fatima, thank you for your concurrence. Yes, it all comes down to relationships. And so it goes.

Jerry Fletcher

3 years ago #23

Shucks Lyon, some places I've lived it took 3 people just to find a light bulb.

🐝 Fatima G. Williams

3 years ago #22

A heart warming buzz dear Jerry Fletcher I love your simplicity and wise thoughts on success. It is all about turning the light in us on so that we can shine and make others shine. I've learned that no matter the amount of money I earn I am simply content and happy just to be around people I love and around those who care about me.

Jerry Fletcher

3 years ago #21

JIm, At this age I used to think my one hope would be to stay alive. Now I see that as a bare minimum. With my health improving and weight loss proceeding apace along with a relentless trainer in the gym I'm becoming dangerous again. What is that old saying about age and treachery...

Jim Murray

3 years ago #20

Good stuff Jerry. I have high hopes for next year myself. I'm not sure in what regard, but there's something there.

Jerry Fletcher

3 years ago #19

Preston, Yes, I agree. If I can give hope then I will indeed "turn the lights on." Enjoy the holidays!

Jerry Fletcher

3 years ago #18

Thanks Harvey. All the best to you and yours in this holiday season.

Harvey Lloyd

3 years ago #17

Merry Christmas Jerry Fletcher. Great thoughts about what real success is really all about.

Jerry Fletcher

3 years ago #16

Thanks Ed, But like I said it is no longer about the money. I do well enough to live comfortably. As I said in a Workshop for aspiring speakers last Saturday, "it's all about them...the folks that came to learn." And so it goes.

Jerry Fletcher

3 years ago #15

Lyon, I know exactly what you mean. Hope all is going well with you. Happy holidays and the best for the new year.

Lyon Brave

3 years ago #14

"Success is three people screwing in a light bulb without killing each other." -Lyon
thank you so much, you have a special place in my heart Jerry Fletcher that is for sure!

Jerry Fletcher

3 years ago #12

thanks Bill, Sometimes you just have to let 'er buck!

Jerry Fletcher

3 years ago #11

Thanks Franci, now if I can just find the switch... and so it goes.
Very good buzz Jerry!!!
I like this post Jerry Fletcher - simple and to the point. Love the idea - Next year is all about “turning the lights on”. What an excellent thought for the upcoming year.

Jerry Fletcher

3 years ago #8

Liesbeth, it is good to hear the voice of one I call friend. I look forward to each time you publish one of those superb creative jaunts. All the best for the holiday season and in the coming year.

Jerry Fletcher

3 years ago #7

Pascal, I understand. That word can lead to so many ill-conceived notions.

Jerry Fletcher

3 years ago #6

Dr. Ali, Thank you for your kind words. At a certain age I believe we have a better idea of what makes life worth living. Your friendship on this forum is one of those I value highly.

Jerry Fletcher

3 years ago #5

Chris, yes I was in New York in the day. I was a callow youth so not involved in the shenanigans except peripherally. To the best of my memory the series is a fairly accurate portrayal. I've never forgotten my introduction to s drink called the Martini. it was over lunch. The Art director who was hosting me downed three of them before we ordered. I had one and well have you ever seen those cartoon characters that become one dimensional and slide out of the chair?
trust this bee, he is wiser than ever Jerry Fletcher
so agree with you Jerry Fletcher the meaning behind it all, matters most

Pascal Derrien

3 years ago #2

Personally I have erased the word success from my vocabulary but I get what you say :-) Best wishes for next year :-)
Jerry Fletcher- I love your three simple rules of success. As you pointed out these are: I figured out a while back that success for me is these things: "A loving open relationship with my daughter A few good friends from the varied careers I’ve pursued The ability through speaking to help others build businesses, careers and lives of joy" I believe strongly that success emerges from three simple rules interacting with each other and enriching each other. Therefore, I truly enjoyed reading your buzz, and so shared it.

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