Action Whups Opinion

This last week between computer crashes, a debilitating toothache and a solar eclipse I had some time to think about how I’d like to contribute to all the new friends and followers I’ve found here

Conspiracy Theory Debunking

One of the things I’ve been doing for clients over the years is looking at the high noise level ideas to build a business and comparing those ideas to reality. Usually by running the tests necessary to get hard data on what works and what doesn’t.

I won my spurs by studying classics and then checking to see if the advice worked. Claude Hopkin’s Scientific Advertising wasn’t on my college book list. I found it in a second-hand bookstore in New York after it had been recommended to me by a VP at J. Walter Thompson.

The basics are still valid.

Sure you have to look at new and different kinds of media but the methods of convincing people to consider your product or service and how you can track their actions are still actionable. The experiments I performed then are still valid today. Where do you think A/B split tests came from?

Today there’s too much opinion and not enough evidence out there.

I used to be comfortable with a lot of the guidance being bandied about in the areas I’ve been working in all these years.

No more.

Let me be clear. My expertise is hard won over the last 50+ years.

I wrote my first direct response ad at age 19. I didn’t get paid unless those ads worked.

I’ve been a Marketing Consultant for the last 27 years and before that run Ad agencies, PR firms and been the COO of a World Class Direct Marketing firm. I’ve spoken on Networking and CRM on Three continents. I understand on and off-line business development because I’ve done it, not just read about it. I know the actions you need to take to be successful.

The advice I will provide here is based on what works in the “real world”

It is not a matter of the latest “silver bullet” technology or social media platform. It is based on a critical review of the data available and tests I’ve run to determine what can really be expected.

What topics will be covered?

· How to build a business from scratch

· Why social media is an unproductive time suck

· The secret of SEO

· Video tricks they never taught you in film school

· Why you can write your website

· What you can’t afford not to learn

What Conspiracy Theory would you like me to take on?

If it has to do with Marketing, I’m game.

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His consulting practice, founded in 1990, is known for Trust-based Brand development, Positioning and business development on and off-line. He is also a sought-after International Speaker.

Consulting: www.JerryFletcher.com
Speaking: www.NetworkingNinja.com