Jerry Fletcher

1 year ago · 2 min. reading time · ~100 ·

Jerry blog
The Brutal Truth About Trust

The Brutal Truth About Trust



4 A Different Slant

Ya got it or you don’t.

I was having coffee with a former client. He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for. He wanted the slides from the presentation. 

I asked why he didn’t contact the speaker direct. His answer surprised me. 

“I trust you and I figure he does as well,” he said, “So he will be happy to do a favor if you ask. 

It turns out he was accurate in his assessment. But before I knew that I asked him, 

“I am honored by your trust but how long have I enjoyed that position?”

He responded by saying that it went back to the first time he saw me speak. The subject was 30-Second Marketing (6 minute video) I presented at a meeting of the local chapter of the Institute of Management Consultants. (IMCnow).

“That was years ago,” I responded. “Since then I’ve been a consultant for your company and you’ve referred me to other profitable business and even one company you had invested in, why does that speech stand out in your mind?”

He took a sip of coffee and held up a hand. With the other he lifted one finger at a time with an ongoing commentary, 

  1. That night you didn’t try to hide how to do it. You literally revealed all.
  2. I watched you use it in multiple networking situations. Each time it sounded like you just came up with it.
  3. When you trained my partners to do it our close rate doubled.
  4. You never let me down when I referred you.
  5. Over the ten years I’ve known you, you do exactly what you say you will do when you introduce yourself. What’s not to trust?

I, of course, thanked him profusely. 

Are you trusted?

Think about how you are perceived by contacts and colleagues, prospects and purchasers. 

Your livelihood is dependent on whether people believe in you or not. 

Paying the rent is dependent on how your boss, your client or your customer perceives you. 

The faith that people put in you, your brand, if you will, makes all the difference. 

You need to guard that assessment of your value. Here’s how:

  • Be accountable for all your actions.
  • Do everything you do with integrity
  • Strive to be consistent
  • Build credibility by doing all those things

Then you will be trusted. If you don’t it will be brutal.

That will make you a candidate for Credibility to Cash. To learn more let me know in the comments.

Jerry Fletther

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. 



Jerry Fletcher

1 year ago #15

Pascal Derrien

1 year ago #14

Nice one Jerry 

Ken Boddie

1 year ago #13

Jerry Fletcher

1 year ago #12

Ken Boddie

1 year ago #11

Talking about trust, Jerry, sometimes I wish I was an audio consultant. Everyone knows they give sound advice. 😂🤣😂

Jerry Fletcher

1 year ago #10

Paul Walters

1 year ago #9

One of the only “pearls' of wisdom given to me by my father was when I started my own company. ( he thought me idiotic for doing so) ” Trust everyone and never argue about money, it's vulgar. "

Jerry Fletcher

1 year ago #8

Jerry Fletcher

1 year ago #7

Jerry Fletcher

1 year ago #6

Fay Vietmeier

1 year ago #5

@Jerry Fletcher 

Not meaning to take away from your excellent post - just sharing ..

I meant to include that link - connects to the post by Per Berggreen on BIZCat - very thoughtful post

Fay Vietmeier

1 year ago #4

@Jerry Fletcher 

Great insights .. 

Do what you say you will do 

To your word .. be true 

(like how you stated)  assessment of your value:

  • Be accountable for all your actions.
  • Do everything you do with integrity
  • Strive to be consistent
  • Build credibility by doing all those things

.. if anyone cares to read .. sharing my share of a LI post (which was excellent)  

“Trust IS a risky business”
I have learned to trust those who are trustworthy.
Trustworthiness is not EASILY seen or known.
It is revealed .. becomes evident over time.     
.. by their fruits you will know them
.. by personal & moral integrity
.. by upright character
.. by actions
.. by words
.. by truth

Perfection is not required
Integrity is self-evident
Consistency is helpful
Truthful is essential

A profound question .. though I think I have extended it higher .. further than perhaps was intended.

“Is trust dependent upon physical meeting the other and is virtual trust (of some kind) a possibility? Per Berggreen

I trust God .. though I have never met Him
I trust Him for all outcomes 🙏

In Him .. I have learned to TRUST
Because all of His Ways are JUST

I have a Friend who abides with me
Though He's a Spirit you cannot see ..
He formed the earth & by name, knows each star
He’s ever so near .. though he seems to be far
Our days & our times are held in His Hands 🙏
LOVE & Grace are the heart of His purpose & plans


It's great to see you back, Jerry!

Debasish Majumder

1 year ago #2

excellent buzz sir @Jerry Fletcher ! enjoyed read and shared. thank you for the buzz.

Ken Boddie

1 year ago #1

Good to see you back on beBee, Jerry. 

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