Jerry Fletcher

2 months ago · 2 min. reading time · visibility ~10 ·

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Consultant Marketing Your Junto




4 A Different Slant

I was researching Peer Groups commonly called masterminds as an extension of Credibility to Cash my planned three day intensive for Consultants, Coaches and other Independent Professionals. 

Credibility to Cash will provide significant training in how to build and maintain Trust as a primary Business Development Strategy. It will incorporate: 

  • Mastery of networking to new business
  • Jacking up Oxytocin to win.
  • 30-Second marketing
  • Website hacks that generate phone calls
  • Life hacks that make it all worthwhile
  • Speaking to Build your Business (including a free copy of the book)
  • CRM, Virtual Assistants and staying on top of social media

The essence of it

Credibility to Cash will contain in-depth enlightenment in all the marketing skills necessary to build a business, a brand and a life of joy. Attendees will get the strategy, the tactics and practice at implementation.

There is a test

Everyone that attends will be evaluated. Only a select few will be asked to join in a mastermind group composed of those that have proved their worth during the intensive. Your abilities will be reviewed in terms of how you are profiled on the Wealth Dynamics system. 

We will be looking for those few individuals that, with a little help, can discern their true ability, clarify the path to satisfaction and achieve their true potential. The job of the peer group I have in mind is to help you accomplish your personal goals. 

A mastermind is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success, and described in more detail in his 1937 book Think and Grow Rich.

This is not a new idea. It is one that has stood the test of time. It works.

I was looking for a name

I started with Multimind which I thought I had invented. Wrong! Robert Orenstein citing studies of hypnosis and multiple personality, explains how several minds coexist in each of us – that we have many "small minds" which simultaneously, but independently process feelings, fantasies, ideas, fixed routines, and interpersonal responses, and how different parts of our minds come to the fore to handle different situations.

There were all kinds of variants with a descriptor and the word Mastermind: Kickass Mastermind, Platinum Mastermind, Greatness Mastermind, etc. Original names for the concept included: Vistage,  Business Network International, Young Presidents Organization and Genius Network.

Ben Franklin’s group

As I researched I happened on the fact that Ben Franklin and his cronies formed the Junto, a club for mutual improvement established in 1727 to debate questions of morals, politics, and natural philosophy, and to exchange knowledge of business affairs.

The business peers of the Junto gave us our first public hospital, library, and volunteer fire department. The group encouraged both civic and personal growth. They prospered by helping each other and the community they lived in.

I’m thinking of calling my group a Junto. 

The only question is what to add to that peer-to-peer group moniker to describe the member I’m looking for. Here are some of the names under consideration:

  1. Inner Circle Junto
  2. Inside Track Junto
  3. Legendary Junto or Junto Legendary
  4. Legends Junto
  5. Stellar Junto or Junto Stellar
  6. Life of Joy Junto
  7. Triumph Junto

If any of them strike you as appropriate, let me know. This is just  the first round of development but once it is named I’ll be moving quickly. 

And so it goes. 

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. 

See Jerry’s speaker demo reel.

His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. 


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Jerry Fletcher

Jerry Fletcher

2 months ago #2

John Rylance

John Rylance

2 months ago #1

Interesting piece Jerry.

I wasn't sure about your group name suggestions

So I would like to offer suggestion either So it goes Junto or Junto so goes it. I think that to me sums all you have can and will achieve with your peer-to-peer group work. When I read your comments I always think  the phrase so it goes brings your offering to a meaningful conclusion.

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