John White, MBA

John White, MBA Blog

I am the owner of Social Marke ... Fort Collins - Colorado View profile

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Never let someone's opinion of you determine your future

When they fired me and HR walked me out holding nothing but a box with my stuff in it, people said, "what a loser." · When I told people I wanted to become a writer, people said, "but you've never written anything. Nobody will publish you." · When I told people about my dreams to ...

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Chronicles From My Week With the Flu and Anxiety

I had the flu this week. As I struggled to cope with the demands of my busy life, anxiety reared its ugly head. · I tried my best to stay in the light as the darkness tried to consum my every  thought. · ✔️I worried · ✔️I felt bad · ✔️I was stressed · ✔️I was battling on the insi ...

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How to Use PR to Skyrocket Sales (The Ultimate Guide For Executives)

When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will place a heavy emphasis on social media, while others may focus on traditional appro ...

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Why You Should Build a Personal Brand (Even if you've been fired from your job)

Six years ago, I had no online presence, no personal brand, and no job. In fact, I got fired from my job. I was depressed and had thoughts of folding my professional career and accepting some position I would likely end up resenting just to get a check to cover the bills. · Inste ...

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This Is The Best Way To Get More Hot Sales Leads

In today’s digital world, it matters how many visitors and clicks you get, and ultimately how many of those turn into sales leads. As technology has advanced over the years, the amount of information and data that is available is astounding, and the things you can learn about the ...

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3 Business Lessons From Companies That Successfully Pivoted During Covid-19

The "new normal" is disruptive, but these brands are taking on the challenge to reimagine their business models. · COVID-19 has meant sweeping changes for all brands that rely on physical proximity to deliver their services, from cafes to accountancy firms. But while this “new no ...

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Getting Fired Sucks (Here's the Easiset Way to Bounce Back)

I was humiliated. I had just been fired. I said goodbye to my boss and team. · Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I walked by, ...

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Two Sessions at Dreamforce 2017 That Will Help Your Company Understand Why People Buy

Dreamforce is the world’s largest software conference. With 2700 sessions, there’s literally something for everyone. However, with that many sessions, knowing which ones to attend can prove challenging even for the most seasoned conference goers. · Attendees want to maximize thei ...

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3 Reasons Why beBee's Blogging Platform is Unbeatable Right Now

When I started blogging just four years ago, I went all in and never looked back. I have written hundreds of posts and read thousands more. I read and write every single day. · In addition to writing here on beBee, · I've published in the following online magazines and websites: ...

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How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's f ...

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Learn Why Some Top Gen Zers Are Skipping School to Become Entrepreneurs

Something amazing is happening with Gen Z: 61% of Gen Z who are still in high school and 43% of Gen Z who are in college say they would rather be entrepreneurs than employees when they graduate. This is a major shift from recent generations like the Baby Boomers, who were all abo ...

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How The Dark Side of Facebook Has Become a Marriage Killer

With Facebook having just reached two billion monthly users, the media giant continues to be the most popular social network worldwide. People use Facebook for a wide variety of reasons. Some people like to use Facebook to reconnect with old friends. Small businesses use it with ...

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You're In Sales Too (Whether You Like It or Not)

I bravely walked in through the front door right past their "No Soliciting" sign and up to the front desk. It was a cold call. I felt so cool standing there with my BlackBerry 8700 in hand (later versions even had a color screen!). · It was early in my previous career in the wire ...

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Brand Loyalty is Not Dead (It Merely Shifted)

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a · cell phone · manufacturer and stick with it for years out of the need for seamless transitions. · But most people will tell you unequivocally that · brand l ...

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Here Are The Exact Words To Use On Social Media To Get More Customers

Every month, I consult with a variety of · entrepreneurs · and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on · social media, but not a high enough percentage of them are actually b ...

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Top UK Influencer Oliver Isaacs Reveals What it Takes to Go Viral

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver's social media pages are well known and regularly reach millions of users every ...

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Before Commenting, Try Reading the Whole Story

Logical thinking tells us that everybody reads the actual article before posting a comment, right? Wrong! You would think so. However, every day I see people on social media who jump straight to the comment section and start sounding off, without even bothering to read the post. ...

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How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising

We've all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials. Celebrity spokespeople are as old as celebrities themselves. Even back in the 1700's, the ...

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How To Build Your Success as a Leader Using Emotional Intelligence

Are you ready to go places in your career? · Well, if there was a skill that you could hone that could help earn $30k more per year, wouldn't you set out to work on it right now? It turns out there is just such a skill, you can learn how to develop it, and once it is highly devel ...

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I Have Failed More Than 1,000 Times and That's Why I Love beBee

People keep asking me, "Why do you love beBee so much?" Just last week one person I was talking to online was like, "I don't get it. beBee is just a job. Why are so passionate about it?" This person is like many people I talk to, employed in the corporate world and looking forwar ...

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