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John White, MBA

John White, MBA Blog

I am the owner of Social Marke ... Fort Collins - Colorado View profile

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Never let someone's opinion of you determine your future

When they fired me and HR walked me out holding nothing but a box with my stuff in it, people said, "what a loser." · When I told people I wanted to become a writer, people said, "but you've never written anything. Nobody will publish you." · When I told people about my dreams to ...

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Chronicles From My Week With the Flu and Anxiety

I had the flu this week. As I struggled to cope with the demands of my busy life, anxiety reared its ugly head. · I tried my best to stay in the light as the darkness tried to consum my every  thought. · ✔️I worried · ✔️I felt bad · ✔️I was stressed · ✔️I was battling on the insi ...

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RYZE Nee) o Ro)
my last dollar,

| would spend it
on public
relations

How to Use PR to Skyrocket Sales (The Ultimate Guide For Executives)

When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will place a heavy emphasis on social media, while others may focus on traditional appro ...

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Education
Regis University - MBA - 2015
Emg in Market

    

Areas of Expertise

v Analytics

 

blic Rela
+ Social Med
+ Branding

+ Product Marketing

   

 

2 Social Sellin

   

fluencer Marketing

Social Media

260k © 51k
vy Followers m Followers.

4k 5 17k
f Likes ©

Followers

@ 5-10 Million Monthly Impressions &

My Social Media Followers Growth

 

Featured In »

 

 

Inc. Entrepreneur Forbes

Influencer, and

of article readers

   
  

 

ng innovative a

  

ness strategies 10 ac

 

ning and sales targets
International Keynote Speaker

« London + Denver « Los Angeles + Bahrain

Celebrity Interviews

Mark Cuban - Owner Dallas Mavericks,
9 Billionaire Entrepreneur, Co-Star of

ABC's Sharktank

§ Dez Bryant - NFL Star V

 

 

de Receiver.
Entrepreneur

Marcus Lemonis - C

 

   

d, Senial Entrepreneur, Star
BC's The Profit

 

Key Clients

un & Bra

 

Columns

+ Inc. Magazine + HuffP

 

Awards & Accolades

Q Buzzsumo Content Marketer
RQ Richtopia - To Most Influential
Q Forbes - ‘Branding
Q Brand24 - Top 50 D

 
   

ert

Why You Should Build a Personal Brand (Even if you've been fired from your job)

Six years ago, I had no online presence, no personal brand, and no job. In fact, I got fired from my job. I was depressed and had thoughts of folding my professional career and accepting some position I would likely end up resenting just to get a check to cover the bills. · Inste ...

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This Is The Best Way To Get More Hot Sales Leads

In today’s digital world, it matters how many visitors and clicks you get, and ultimately how many of those turn into sales leads. As technology has advanced over the years, the amount of information and data that is available is astounding, and the things you can learn about the ...

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3 Business Lessons From Companies That Successfully Pivoted During Covid-19

The "new normal" is disruptive, but these brands are taking on the challenge to reimagine their business models. · COVID-19 has meant sweeping changes for all brands that rely on physical proximity to deliver their services, from cafes to accountancy firms. But while this “new no ...

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Getting Fired Sucks (Here's the Easiset Way to Bounce Back)

I was humiliated. I had just been fired. I said goodbye to my boss and team. · Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I walked by, ...

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Two Sessions at Dreamforce 2017 That Will Help Your Company Understand Why People Buy

Dreamforce is the world’s largest software conference. With 2700 sessions, there’s literally something for everyone. However, with that many sessions, knowing which ones to attend can prove challenging even for the most seasoned conference goers. · Attendees want to maximize thei ...

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3 Reasons Why beBee's Blogging Platform is Unbeatable Right Now

When I started blogging just four years ago, I went all in and never looked back. I have written hundreds of posts and read thousands more. I read and write every single day. · In addition to writing here on beBee, I've published in the following online magazines and websites: In ...

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How to

Know your
Customers

Better Than They Know Themselves

   

A Zappos employee once sent flowers to an ailing
SYED able shoes —that

 

A

The Elusive
Loyal Customer
Value of Repeat Business

5% increase in customer retention | = | 25% increase in profit

 

Average online apparel
retailer doesn't make a
profit off a customer
until he or she had
shopped 4 times

customer for
just to break even

 

 

oO Oo

31.36 than in months 0-6 Sth purchase 10th purchase:
40% Larges than 1st 80% larger than 1st

Referrals

 

 

Over 3 years, referred customers spent an additional 75% 50% in esectonics
of what the onginal customer spent at online grocers. and apparel

Consumers Don't Often Come Back
What would make you "break up” with a brand?

Negative review remains unaddressed while
simular products continue to be offered

Data leak/breach
No live/real-ime customer service support
No timely sales and promotions o'fers [| JETER 38%

Millennials’ special brand of loyalty
Brands with highest customer scores among Millennials

3 YouTube facebook Google amazoncom

of Millennials are as brand
loyal as or more brand-loyal
Dr TRTYTEeTro,

 

Know Your Customers to Gain Their Loyalty
Traditional Methods Don't Work

Loyalty programs run rampant

2012 2014
90% of companies have loyalty program
(oo Pp yaity 9

customer engagement memberships grew 26.7%

at's 29 per household in the U.S

| I Il or loyalty programs 3.3 billion loyalty program memberships

Generalized incentives aren't enough

Clam loyalty rams do not improve loyalty [|

Switched their business from one brand 10 another [ast yea
Retract loyalty more quickly now than they did 3 year: 1
Have a negative or non-existent reaction 10 loyalty ef 1 Rak 7% | 23% |

Need Personalized Experiences

 
  

 

    

 

“I'm special”

"i
Customers assume you have &

PE | © | Q
that deeply understand | |

\ \ and
LTE HERE | previous questions an

  

preferences

Knowing customers pays off

Upselling
Encourage buying additional a
features or upgrading to “Even More Space” initiative,
more expensive models pd Fostenga oN

seats with more legroom

Cross-selling

9 0 Encourage adding

similar items to
of Amazon's revenue comes from

@ 9 a purchase “Frequently Bought Together" and “Customers
Who Bought This Item Also Bought” features

Customers want you to know everything —t

(EERE EIRP RE

 

Improve Your Customer Knowledge
Master Data Management

MDM-organized information

Master database system
that organizes and shares
huge amounts of data

on every aspect of an
enterprise company CLS purckmee Joon) a rt le

Reasons driving MDM implementation

mprove business agility [J

Improve business outcomes.
Create intemal/operational efficiencies |
Ty EN
Benefits of MDM

YI XY X) N°)
J E

LT Le) Recognizes patterns that yd
stored in different databases. [EEE Pe)

spreadsheets, and branches Te
Er TTY

 

Mastering customer data leads to success in B2C, B2B, and mobile commerce
—xDM from Semarchy can be the key to knowing your customers

Semarchy
XA newsouRcing

How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's f ...

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Learn Why Some Top Gen Zers Are Skipping School to Become Entrepreneurs

Something amazing is happening with Gen Z: 61% of Gen Z who are still in high school and 43% of Gen Z who are in college say they would rather be entrepreneurs than employees when they graduate. This is a major shift from recent generations like the Baby Boomers, who were all abo ...

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How The Dark Side of Facebook Has Become a Marriage Killer

With Facebook having just reached two billion monthly users, the media giant continues to be the most popular social network worldwide. People use Facebook for a wide variety of reasons. Some people like to use Facebook to reconnect with old friends. Small businesses use it with ...

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You're In Sales Too (Whether You Like It or Not)

I bravely walked in through the front door right past their "No Soliciting" sign and up to the front desk. It was a cold call. I felt so cool standing there with my BlackBerry 8700 in hand (later versions even had a color screen!). · It was early in my previous career in the wire ...

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Brand Loyalty is Not Dead (It Merely Shifted)

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a · cell phone · manufacturer and stick with it for years out of the need for seamless transitions. · But most people will tell you unequivocally that · brand l ...

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we EQ
WOR D'S
AA ERP
PTOWE R

— yf Tw a

Here Are The Exact Words To Use On Social Media To Get More Customers

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being c ...

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Top UK Influencer Oliver Isaacs Reveals What it Takes to Go Viral

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver's social media pages are well known and regularly reach millions of users every ...

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Before Commenting, Try Reading the Whole Story

Logical thinking tells us that everybody reads the actual article before posting a comment, right? Wrong! You would think so. However, every day I see people on social media who jump straight to the comment section and start sounding off, without even bothering to read the post. ...

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How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising

We've all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials. Celebrity spokespeople are as old as celebrities themselves. Even back in the 1700's, the ...

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with Your Feelings

   

Get in Touch

Whats
Emotional

There

INE
to guide Components

thinking and behavior Emotional Intelligence

Self-Awareness | Se B JY T

 

What's the Difference between

 

4
| -7
\ 1
.“
A
“Mond EMOTIONAL or
Same’ | JREMPATHY QUOTIENT
Consistent No dMferance Plexitbe set | canbe acquired Some differences
hw oughout between the scores. of skis. | and improved in standard deviation
entire fe. of women and men | with practice between the scores
r ’ of women and men

Some of the most admired and successful people in the world

have gotten where they are using emotional intelligence

 

HIGHLY SUCCESSFUL

Emotionally-Intelligent People
BUSINESS LEADERS
Ursula Burns Jeff Bezos Indra Nooyi
Assertiveness and sense Seif-deprecating humor and Projects personality and self-
of mission inspires. conversational style make assurance by singing and walking
others feel comfortable barefoot through the office

   

CELEBRITIES

Z& 3¢

Novak Djokovic Matt Damon Oprah Winfrey
Known for demonstrating talent. Extensive humanitarian work as Talent for making people
discipline. and modesty as an founder of H20 Africa foundation open up has its own name:
international tennis champion and ambassador for ONEXONE “The Oprahfication’

Employers are looking less and less at grades and prestigious degrees—
softer skills and higher emotional intelligence might be your ticket in

 

THE GATEWAY

A High EQ Can Open Doors

       
   
 

Job Performance Salary J

2 People with higher EQ make an
* average of $29,000 more per year:
than people with low EQ

 

Jobs for the Emotionally Intelligent
[ustries With The Most \ 1
High-EQ Professionals

Human Resources has the highest average
£Q score among all industries

$2,809 RXxz

 

 

‘Communication failure © ot + emotional Salespeople with high levels of
{70% of averse healt Itotigorcatempathy bythe most emotional intelligence perform
ton nospta difficult quality to find Detter than those with low levels
Most doctors will interrupt a patient encouraging *
more women to study IT salespeople with strong
self-confidence, initiative.

   
   

and empathy

60% 2outof3

patients
misunderstand

EW

Selling luxury goods to High Net Worth
Individuals (HNWD requires even higher EQ
The super-rich wont trust jus: anyone to help
them spend their enormous wealth

  
   
 
    
 
   
 
    

« Cultivate Ciose relatonships with clents
+ Put cients frst. paycheck second
«Practice hums ty after aitaning success

ERE CT
TO SURVIVE

e Hoerrecerere Bena ce

& ASSOCIATES

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How To Build Your Success as a Leader Using Emotional Intelligence

Are you ready to go places in your career? · Well, if there was a skill that you could hone that could help earn $30k more per year, wouldn't you set out to work on it right now? It turns out there is just such a skill, you can learn how to develop it, and once it is highly devel ...

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I Have Failed More Than 1,000 Times and That's Why I Love beBee

People keep asking me, "Why do you love beBee so much?" Just last week one person I was talking to online was like, "I don't get it. beBee is just a job. Why are so passionate about it?" This person is like many people I talk to, employed in the corporate world and looking forwar ...

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