John White, MBA

6 years ago · 2 min. reading time · ~100 ·

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Before Commenting, Try Reading the Whole Story

Before Commenting, Try Reading the Whole Story

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Logical thinking tells us that everybody reads the actual article before posting a comment, right? Wrong! You would think so. However, every day I see people on social media who jump straight to the comment section and start sounding off, without even bothering to read the post.

How can you tell they didn’t read it?

These commenters stick out like a sore thumb. They are the ones that ask questions that were clearly answered within the post. They go off on tangents based upon only the perception of the title and picture. Many times their comments contain very poor grammar and invalid points that lack facts. Since these commenters don’t have a clear understanding of the subject, it is not uncommon that they become hostile right away.

Have we reached a low point in our communications that people have become too lazy to actually read the information provided before they form their opinions? Has this become socially acceptable? Do people think they already know everything so they don’t even need to bother reading the content? Here is a quote from a great friend of mine and fellow writer, Milos Djukic, from his post here on beBee. His quote really summarizes this alarming trend of not wanting to accept or even consider other people’s viewpoints:

The moment when we start to believe that we are influential is at the same time the final moment for our own rigorous review, reconsideration and implementation of all necessary corrections.

People are quick to judge an article.

I think it is time for a reading intervention! A call to action for greater levels of social engagement to produce higher levels of understanding and learning.

Some of you may remember the epic April Fools’ joke, National Public Radio (NPR), pulled on its followers on social media? They produced a phony article with attached picture and published it on their website. The “article” was titled, “Why Doesn’t America Read Anymore.” When clicking on the link to the article readers were greeted by this message:

Congratulations, genuine readers, and happy April Fools’ Day! We sometimes get the sense that some people are commenting on NPR stories that they haven’t actually read. If you are reading this, please like this post and do not comment on it. Then let’s see what people have to say about this “story.”

Sure enough, many people jumped straight to the comment section and were firing off. Many of whom were quick to defend their own reading habits. The irony was brilliant!

Here is one of the better comments that beautifully illustrates the point:

This article is horrible. Americans DO read, it’s disrespectful to intelligent americans to state as fact that america no longer reads. My daughter is second grade and her class is assigned at least one book a month to read. My wife is an avid reader and is even takes part in a weekly book club. As for myself, I read mainly ESPN and Sports Illustrated. America is a great and educated country, and one I am proud to live in.

This is a classic sound-off failure! Not only does the comment show a complete lack of understanding, it is very poorly written. I am not a copy editor. However, by a quick count, I found seven grammatical errors contained within a short post.

We should at least read the author’s post and point of view before giving an opinion.


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Comments

Ken Boddie

6 years ago #27

A masterful dummy spit, John, and thanks to the recently 'hatted' Kevin Pashuk for tagging me. I feel compelled then to go off on a tangent of invalidity and provide a fact lacking comment prompted by Kev's earlier post and comment. It has come to my attention that one of the more practical uses for Vegemite is to place it behind the ears when walking through tree sheltered areas here in Oz. This is the most effective protection that the individual can confidently wear against the dreaded 'drop bear', which perches in selected eucalypts, and has a preference for preying on tourists.

Phil Friedman

6 years ago #26

#43
Crimey! And I thought only the Spamish generated that here. If the Australians do as well, what about Brian McKenzie, writing irrelevant comments ain't so easy andshould be left to those who can.)

Jim Murray

6 years ago #25

#42
Vegemite is Australian Spam.

Phil Friedman

6 years ago #24

#37
What in Hades is "Vegemite"? Maite.

Phil Friedman

6 years ago #23

#36
I might have commented on Jim Murray's comment about my paragraphing skills. Or lack thereof. If ... I had bothered to read it. :-)

Gloria (Glo) Ochoa

6 years ago #22

Hmm...just had a thought (ouch..and yes, it kinda hurt! LOL) It may be good idea that if one has a point to make, and posting on certain soc media platforms, they make the first few sentences the spoiler ..that may (or may not) work to get your msg out. People are on a fast track it instant: instant info, instant pudding, instant coffee...etc... And hence, ,miss understandings commence...

Kevin Pashuk

6 years ago #21

I think this topic should be pinned to the top of every hive John. I too loved the NPR email and did a version of it here in beBee by having those who actually read the article somehow work the word 'vegemite' into their response (in honour of Ken Boddie.). The results were predictable and highly entertaining, but unfortunately it validates the points you raise in this post.

Jim Murray

6 years ago #20

I can see you have managed to bring out a number of smart-asses in your comment stream. (which I love). Your point is well taken and personally I think there are two root causes. 1. Too many posts to deal with. So people skim and something catchers their eye and they read it, take some sort of issue with it and throw up a comment, mostly out of context. And 2. Bad writing. Most people ( re 80/20 Differential) don't actually know how to write a blog post that engages readers and carries them along. Ergo, people skim etc. I personally avoid posts that are written in long paragraphs because my experience has been that these tend, more often than not to ramble off topic. I also avoid poorly formatted posts, because they scream 'Bush League Content'. Except for Phil Friedman, who doesn't appear to have mastered the art of paragraph spacing yet. :) Our mutual friend Ren\u00e9e \ud83d\udc1d Cormier had a great meme about hiring professionals to help you with content. If more people did that, they would achieve much better results. But it is what is is and what it is is mostly kinda sad. My bottom line point is that bad writing inspires weird comments. Good writing inspires good engagement and dialogue.

Lada 🏡 Prkic

6 years ago #19

Yes, I agree with all your points, John White, MBA that comments are meant to enrich, not flatter. I've read your article on Huff Post, too. :-)

John White, MBA

6 years ago #18

#31
Thanks Don \ud83d\udc1d Kerr. Now, I think I will have another doughnut! Wait, what were talking about?

don kerr

6 years ago #17

#23
excellent points and all entirelyrelevant!!

Ali Anani

6 years ago #16

You are very correct John White, MBA . I read sometimes same comment by same bee on a variety of buzzes "Lovely, enjoyed reading and shared it". There is a hidden barter deal I share yours so that you may share mine. If I don't share the enjoyment and sharing by the bee disappears. I understand that some buzzes are too lengthy. May be in that case I would read a minimum of 80% of the buzz before I may comment. In other cases I may not only read the buzz, but also most of comments before I comment. Comments are meant to enrich and not flatter. They are supposed to create possibilities, new thinking, revision of ones' beliefs, and to teach. In a comment an author made a comment saying that he remembers from thirty years ago he read something that refutes my buzz. No reference, and one that is 30 years old. When I responded with modern findings and links the response was you I am wrong and should read more. This was incredible. I wonder who needs to read more. Yes, comments are responsibility. I touched upon this subject in a presentation that I wrote on "Comments with no moments": https://www.slideshare.net/hudali15/comments-with-no-moments

Debesh Choudhury

6 years ago #15

I think in my mind, "I won't comment because I haven't yet read it thoroughly" .. Thanks John White, MBA

Louise Smith

6 years ago #14

#17
Chuck Bartok Me too!

don kerr

6 years ago #13

John White, MBA I just love this recipe for cheesecake and find it so intriguing that the woman in the photo is reading it while blindfolded. Personally I prefer the New York style of cheesecake but different strokes for different folks. Oh wait...maybe that was a different post. Stand by...maybe I should read the piece not just look at the pics!

CityVP Manjit

6 years ago #12

There is also a habit of sharing content that the person sharing could not have possibly viewed or read simply by volume of shares x time needed to read such content. So this extends beyond comments, it can equally apply to the person sharing the content. At the same time content can trigger thinking that does not fit the original post. In those cases the appropriate thing to do is open up a new buzz and then cross-reference the post that inspired the thinking. Spare a thought for people who do not receive comments, so spread the love where it is possible to spread wings, rather than follow a small footprint of people.

John White, MBA

6 years ago #11

#15
Chuck Bartok, in order mention someone you must be following that person. BTW, I just followed you.

Phil Friedman

6 years ago #10

Yes, John White, MBA, as you might expect, I agree with you 1000%. Unfortunately, the situation is actually worse than you indicate. Not only do many people comment without first reading the article upon which they are commenting, but some have actually bragged that they don't even bother to read the comment thread into which they are inserting their own comment(s). One fellow who plagued my posts for years said proudly that he thought it a waste of time to read anything but the comment that caught his eye and to which he was replying. Not the piece itself, nor any of the prior comments. To my mind, that represents the worst of social media, at the same time arrogant and ignorant in the extreme. Good to see you speak out on this. Cheers!

Gloria (Glo) Ochoa

6 years ago #9

#
readingintervention

Gloria (Glo) Ochoa

6 years ago #8

is it time for a #readingintervention ?

Gloria (Glo) Ochoa

6 years ago #7

I like ice cream! OH...that was your point right? Read the whole article before sounding off? ;) I think sometimes we "think" we understand what we read, and then realize after seeing what other are posting, we didnt really get the msg. I am guilty of that...I try to be careful when I comment..I try to read it to understand what the writer is conveying.. (thank GOODNESS for edit and delete options!) I think sometimes we are in such a hurry, (I am...so many mins in a 24 hour day) we typo, we want to explain, we want to support the poster--because they ROCK and we want them to know we saw their post--something the way the text is worded hits a bad note and well..you know how it goes then, right? The list goes on. Excuses? Of course..but truth. In general, people mean no harm...we just ...need...to...slow...down.. At least a little. (and as my daddy used to say: slow down and smell the pizza) I will be more careful in the future...who would have thought that anyone cared what I had to say when in a sea of commentors/fans/followers...(Or was judging my comments--..opps ) #readingintervention

Louise Smith

6 years ago #6

I have often encountered this and agree. Reading the whole buzz and all the comments is important for getting a holistic view.

Milos Djukic

6 years ago #5

#3
Thanks John White, MBA!
ahh--the butchery of English. I must admit I sometimes get to a sentence that makes me laugh and have trouble getting through the post with serious chuckles. I tend to let my skills drift in comments--engaging in a little butchery myself. Great post.

John White, MBA

6 years ago #3

cc: Milos Djukic

Zacharias 🐝 Voulgaris

6 years ago #2

Yes, we should. To supplement this stance on the matter, I'd like to share an example from my own experience. I recently put an ad for a TV I have for sale. I state explicitly in the ad (which was fairly short, btw), that it is not a smart TV and all the information about the model of the TV is made available for someone to check the specs of the device. Yet, I still receive text messages asking me if it's a smart TV or not...

Devesh 🐝 Bhatt

6 years ago #1

Does it matter? Chances are that those who dont read are helping spread it to those who do read. Certain incoherence also exists with people reading something that screws up their anchor or sense changes the contexr in which they view a subsequent article. It ia social media, there will always be noise.

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