John White, MBA

5 years ago · 2 min. reading time · visibility 0 ·

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Has the Time Come to Use LinkedIn Pulse Like They Used Us?

Image Credit: Epiphany Institute

I just got done reading Jim Murray's post, The Wall. If you haven't read it you should. In the post, he voices the frustration so many of us have experienced with publishing on LinkedIn over the last year.  

So many posts have been written about the many problems that exist on Pulse, so I won't go into great detail here other than to say, independent writers have seen their numbers plummet as engagement on the platform has been in steady decline. Here is my personal opinion on what happened. 

In 2014, LinkedIn was in real trouble of becoming just another job board. Most of their users only used the platform when they needed a job. While there was an active community on the platform at the time, those users were the minority. LinkedIn needed to do something big to reinvigorate their platform and bring in more active users.

Thus, they opened up their platform to independent writers. Then, over a million writers began publishing on Pulse, many of whom abandoned their websites and other blogs in favor of publishing on LinkedIn. With 1000's of writers creating compelling content, LinkedIn began to see its user base become more engaged. Readers flocked to the site by the millions. In 2014 alone my blogs received in excess of 1 million views.

The independent writers that created all of this content and engagement on the platform. Then, LinkedIn changed the rules. They limited notifications and changed how posts were distributed. They favored the posts of their influencers and invited the likes of major publishers to begin syndicating their content on Pulse. Clearly, it became a pay to play platform. The winners of which were celebrities and huge sites like Tech Crunch, Mashable, Inc, New York Times, etc.

We know the rest of the story as LinkedIn just cashed out by selling to Microsoft.

Would LinkedIn been able to monetize Pulse or cash out big time to Microsoft without all of the hard work independent writers put in creating content that brought users back to the site? 

I feel that LinkedIn used independent writers to save the day, and then turned the backs on the very people that saved their platform from becoming a total ghost town. Yes, LinkedIn used us.

So, has the time come for us to start using LinkedIn the way they used us? Should we be using Pulse as merely a way to drive traffic to our other blogs? Here's what I mean.

Recently, I began publishing an article on LinkedIn Pulse with only the title, image, and only a few sentences from the blog. Then, I have put in a link directing people to my blog on Inc. where they can read the whole story. 

Only a short time ago, I would have never considered this strategy as I considered it to more than a bit cheesy. However, now I am doing it and sleeping just fine at night. 

Jim Murray has said he won't blog on Pulse ever again unless they get their act together. I sure as hell can't say I blame him. However, maybe we should be using LinkedIn the way they have used us to drive traffic. 

When you post on beBee, Medium, your blog, or elsewhere, why not post the same article on Pulse with a link directing traffic to the destination of your choice? Is this a good way to drive traffic or have I just become cheesy?

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Javier 🐝 CR

5 years ago #13

Neal Rauhauser, I use to do it. I Think it is a very good way if you want to bring your LI followers to beBee. Thanks

Javier 🐝 CR

5 years ago #12

Scott Stevenson wow ! This is good news ! Thanks a lot for your feedback. We will be working for the best experience as possible in beBee

Javier 🐝 CR

5 years ago #11

I use LI to drive traffic to the hives. A lot of great beBee writers comes from it. Also they are coming from Medium. beBee is exciting! beBee is cool but also will generate much more engagement in a few weeks ;)

Qamar Ali Khan

5 years ago #10

Agree John White, MBA with your way of using Pulse. You may use your LinkedIn homepage for this purpose as well. LinkenIn is being ruled by a bunch of insane and incapable people. I said repeatedly on LinkedIn platform that the CEO of LinkedIn is not capable to manage a small coffee shop, and I challenged him by mentioning him so many times. It's is not Pulse, it's LinkedIn as whole. Pulse is a part of LinkedIn. I don't know how MS would deal with that.

Lisa Gallagher

5 years ago #9

Thats what I have been doing Paul \, using the share link as I do for twitter and sharing other's articles along with some of my own. I haven't posted a blog on LI since April or May?? Can't remember.

Lisa Gallagher

5 years ago #8

I think it's a wonderful idea. They did use many good writers and because of that, they've lost many good writers. Why not use them now as they used others? Jim Murray could be right about removing content that is re-directing others to another site but hey that would make a great article that would go viral!

Jim Murray

5 years ago #7

Hey John. Thanks for the shout out. You know I did that a few times and ended up with the lowest number of views I have ever had. I believe LinkedIn throttled that back big time. Then when I posted 'BeBee V. The Lumpy Kingdom of The Mighty Hamsters. One Writer's Opinion', they removed it altogether within 30 minutes. I think it's a good idea and have also recommended it in an earlier post. But I have a feeling that the Hamsters might be onto it. Maybe not if you're linking to Inc or Huffington. But beBee for sure. I think they are scared shitless. I don't consider doing that the same as posting a full blog of original content. But I really do believe they know who a bunch of us are, you, me, Phil, Gary Sharp, Milos, Dave Grinberg, Arnie etc. The usual suspects.

John White, MBA

5 years ago #6

David Grinberg thanks for your very detailed comment. My thoughts are that while Pulse may be almost dead, it is still producing some albeit highly reduced traffic. So, why not direct what little traffic is left in Pulse to wherever home base is for that writer?

David B. Grinberg

5 years ago #5

John White, MBA, YOU being "cheesy"? Come on! That's an excellent idea which makes perfect sense. I just gave one last try -- albeit, to no avail. After six weeks of not posting anything on LI, I recently posted a version of my article on SpaceX, NASA and the race to land the first humans on Mars. This was first published here on Producer on June 2, where it received over 6,000 reads/views. However, after posting it on Pulse June 23 it has received fewer than 800 reads/views This was another unscientific experiment which proves the points that you and so many others have made ad naseum (including me). Thus, going forward, I will be following your astute advice, John. What comes around goes around. Moreover, as I mentioned in a reply to Jim Murray's excellent post, Microsoft should clean house and give the boot to all of the Pulse editors. Then bring in a new team with a fresh approach which goes beyond scamming once loyal users. But, for now, I agree: it's too little, too late! RIP LI Pulse!
This crossed my mind some time ago - "I feel that LinkedIn used independent writers to save the day, and then turned the backs on the very people that saved their platform from becoming a total ghost town. Yes, LinkedIn used us.". I have been sharing my beBee posts and those of others on LinkedIn, but not to Pulse. Does Pulse generate any traffic these days? I am keeping my membership open 1) promote the beBee brand 2) protect the beBee brand 3) support my LinkedIn friends, and let them know the how much I love beBee, and to entice them to join us. I welcome any suggestions as to how I can help.

Milos Djukic

5 years ago #3

John White, MBA, my friend... There is no frustration. This clearly shows that business decisions by LinkedIn management will lead to complete discontinuation of publishing on this platform. The only thing that is important is the fact that this has not yet been publicly announced. We are professionals after all and we must keep personal dignity. Pulse is dead for all underprivileged writers. Period!

Paul Walters

5 years ago #2

Nuff said, the post says it all Thank you

John White, MBA

5 years ago #1

A few bees that I know will enjoy this, Jim Murray

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