- Minimum 4+ years experience in either brand strategy or a creative role at an ad agency, on the client-side, or at a tech company/platform (multi-disciplinary experience preferred) with a portfolio of proven creative work;
- In-depth knowledge of X and the social media landscape as both a user and as a marketer, including an understanding of our platform's promoted products and overall advertising model;
- Experience in delivering compelling creative strategies and breakthrough creative ideas that drive brand awareness and high user engagement;
- Proven ability to craft insights through quantitative data and a qualitative understanding of people;
- Experience leading end-to-end projects and managing clients, accounts, and cross-functional teams;
- Demonstrated ability to leave an impactful impression through presentations and pitches;
- Impeccable communication skills both written and verbal;
- Effective time and project management skills;
- Self-starter with experience working in a fast-paced team environment;
- BA/BS degree preferred;
- Design skills are a plus.
- Excellence - At X, we don't accept the average - the expectation is consistent exceptional performance. Everyone is expected to work diligently to have an impact on the business, produce high quality work, and consistently deliver excellent results. If you're someone who is highly motivated, highly productive, always improving, and takes initiative without being asked - this could be the role for you.
- Curiosity - This team is endlessly fascinated by the question WHY. We are looking for individuals who possess a genuine passion for learning and a natural curiosity to explore new ideas and ways of doing things. The ability to ask insightful questions, challenge assumptions, and deep dive into trends and conversation on X with enthusiasm is essential for success in this role.
- Challenge - We deliver streamlined solutions to some of the industry's more complicated problems. We're flexible, comfortable with uncertainty, and believe in optimizing in real time-adapting to challenges quickly and always willing to experiment with better ways of working. Come to be challenged, learn, and thrive as a Brand Strategist.
- Teamwork - Thanks to a variety of skill sets, the sum of this team's parts is far greater than the talents of any one individual. Our best work is the result of many different contributors coming together as one. We're a team of team players and we always check our egos at the door.
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Brand Strategist - New York, United States - x
Description
Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we're on a mission to become a trusted global digital public square, committed to minimal censorship within legal boundaries. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success
Base Salary NYC or SF: $127,000-166,000
Base Salary LA: $120,000-157,000
Who We Are
Next is a global team of strategists, creatives, technologists, producers, and data scientists dedicated to helping brands and agencies build creative campaigns that are good for brands, good for people, and make good use of the platform.
Who You Are
We're looking for a Brand Strategist who excels at crafting audience-centric ideas, strategies, and creative recommendations. The ideal candidate is a creative thinker who can light up a room as a storyteller, bring collaborative energy, and deliver impactful results for our clients - and X's business.
What You'll Do
Partnering with the top brands in the world, Strategists on the Next team pitch and produce campaigns that are insights-driven, measurable, on-brand, and creative. Our best work delivers on our clients' KPIs and creates a memorable experience for people on X.
On a day-to-day basis, you'll leverage deep knowledge of the platform to brainstorm, develop, and deliver unique recommendations for how brands can show up on X. You'll lead projects, working with data scientists to dive deep into platform behavior, and collaborate with technologists to pitch wholly custom solutions. This will require you to work closely with sales partners, partner cross-functionally within our organization; and pitch directly to brands and agencies.
Qualifications