Assistant Manager - New York, United States - L'Oreal

L'Oreal

Verified Company

New York, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Title:
Assistant Manager - Precision Advertising Cross Strategist - Trader

Division:
Corporate

Location:
New York, NY

Reports To:
Director, Programmatic Media

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L'Oreal's business and drive digital innovation.

As a force for L'Oreal's innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group's business.

L'Oréal's in-house programmatic trading desk, leDesk, is seeking a new team member to join their award-winning group to aid in trading and planning campaigns within key business divisions.

Traders are the go-to resource for campaign activation, optimization, and reporting. The L'Oréal Programmatic Advertising Trader/Cross-Strategist will act as dedicated support to plan & execute these in-house campaigns. This role will report directly to the corresponding business division Director on the leDesk team.

Job Summary:
Data and technology have fundamentally changed the role of media. Programmatic Traders & Cross Strategists are the go-to resource for campaign activation, campaign optimization, and reporting.

The L'Oréal Programmatic Advertising Trader will lead trading across a wide variety of brands inclusive of the in-console management, optimization, and reporting.

They will work closely with the planning team to optimize delivery towards ROI and drive effectiveness across multiple brands.

What You Will Do:

Lead the strategy, planning and activation for programmatic campaigns
Partner and collaborate with planning counterparts for select programmatic campaigns
Serve as the main point of contact for brand team counterparts
Partner with integrated external agency teams for synergistic learnings, media plans, reporting, billing alignment and other strategic deliverables
Manage daytoday flow of programmatic inventory including pacing, performance, and troubleshooting in the open exchange, on YouTube, and with PMPs & PG deals
Responsible for compiling and presenting reporting data to brand partners/internal stakeholders at a regular cadence, as well as prompt delivery of wrapup reports with clear implications for current & future campaigns
Create Excel workbooks that map and visualize data to help organize our campaign performance data into actionable insights
Work directly with ad operations and campaign implementation (ex. adserving, trafficking, billing) across all aspects of programmatic media
Lead implementation of creative and tags in any/all DSP partners (DV360, The Trade Desk)
Own trading in multiple programmatic DSPs with an understanding of campaign management and optimization strategy (bid management, tactic, audience analysis, etc.)
Responsible for ensuring campaigns launch on time, at scale across all tactics and partners
Take ownership of deliverables, manages campaigns independently, and effectively prioritizes to deliver strong results
Regularly assess current processes and provides solutions to improve efficiency through process optimization
Demonstrates problem solving ability
Escalates and provides solutions for client difficulties appropriately

What We Are Looking For:

Desired 13 years buy side inplatform experience with programmatic display & video, preferably in an agency environment
Experience managing and reporting on campaigns in Google DV360 and/or Trade Desk, and specifically YouTube via DV360 (required)
Experience with DCM, Innovid, MOAT, IAS and other 3rd party tracking solutions desired
Strong competency in Excel including vLookup & Pivot Tables
Strong attention to detail is a must
Demonstrates problem solving ability
Interest in beauty, product marketing, or digital marketing more broadly is a plus
Exceptional organizational and time management skills to manage multiple workstreams at once
Ability to work independently, as well as collaboratively in a team environment

What's In It For You:

Salary range: $82,900 $118,200 (The actual compensation will depend on a variety of jobrelated factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthl