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    Vertical Brand Strategist Auto And Transportation - New York, United States - Working Not Working

    Working Not Working
    Working Not Working New York, United States

    11 hours ago

    Default job background
    Description

    Vertical Brand Strategist - Auto and Transportation. TikTok. New York, NY, USA. BOOM Nuff said. What you'll do:

    Define strategic points of view and translate them into effective, breakthrough narratives for the Auto & Transportation category

    Craft and present thought leadership narratives to top Auto & Transportation marketers in partnership with Sales

    Partner with Insights, Creative Lab, Creator Solutions, and Client Solutions to source top trends and insights that bolster TikTok's positioning with Auto & Transportation marketers

    Educate and empower Auto & Transportation marketers to advertise on TikTok through innovative marketing programs that you concept and bring to life

    Collaborate with Sales on responding to select RFPs for key Auto & Transportation clients with creative strategies and product solutions that deliver on advertiser goals

    Demonstrate thought leadership, anticipate prospective and current advertisers' needs based on a keen understanding of digital marketing trends and challenges and provide proactive inspiration and recommendations

    Develop creative deliverables such as presentations, videos, one sheets and research-based collateral

    Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

    Facilitate brainstorms and capture cross-functional alignment within internal stakeholders

    Qualifications

    5+ years experience in a strategy role at a major Auto & Transportation company or on a respective account within a top-tier brand / media agency

    Experience working with and/or pitching to major Auto & Transport Manufacturing, Distribution, or related Platform advertisers

    Strong grasp on Auto & Transport culture and creators with a keen understanding of what is relevant and an eye for upcoming trends

    Ability to tell stories with your strategic thinking, and proof that you've done so successfully

    Entrepreneurial approach and a strong business acumen

    Comfortable in a start-up environment where you are required to dig in, work through problems, and navigate within whitespace - daily

    Yes

    **Experience**

    6-9 years

    **Date Posted**

    August 18, 2021

    **Managed By**

    Kate Rinnan

    **Fitness & Wellness**

    **Stock Options**

    **Medical Benefits**

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