Vincent Ricci

Nimble, strategic sales and marketing professional who consistently exceeds revenue goals and propels business growth.

• Confident, authentic relationship builder who quickly gains access to high-level decision makers, creates strong partnerships, anddelivers outstanding customer service.
• Motivating leader who builds high-performing sales, marketing, and account services teams.
• Expertise in display, video, audio, mobile, social, data, direct and programmatic sales, custom/native content, IRL and virtual eventmarketing, news and lifestyle publishing, and outdoor advertising.

CORE CAPABILITIES

New account acquisition | Client account service + growth | Conceiving, building + monetizing new product sets | Enterprise sales | Audience data segmentation / targeting | Consultative + Challenger selling | Sales team building + management | Pipeline forecasting + management | JBP, endeavor, rate card tactical implementation | Presentations + public speaking | CRM sales applications | Research and reporting applications

EXPERIENCE

DOTDASH MEREDITH, New York, NY 11/20 - 1/23

America’s largest digital and print publisher with leading brands in home, health, tech, sustainability, food + drink, finance, beauty & entertainment including People, The Balance, Food & Wine, Lifewire, Investopedia, and The Spruce.

Vice President, Sales and Brand Partnerships–Tech + Telco

• Increased revenue by managing global and national clients in consumer technology, tech and social platforms, telecommunications, and retail verticals across all publishers and platforms, including direct sales, programmatic partnerships, event sponsorships, native/custom content programs, social, and 1st party intent data targeting. Directly managed performance of up to four salespeople and matrix-managed marketers and account service representatives.
• Entrusted with building a new team of salespeople, marketers and account services representatives, successfully leading team to reach 105% of goal in FY21 and achieve 25% YoY growth in sales.
• Achieved 100% of sales goal in FY22 as well as 15% YoY growth in sales.
• Successfully incorporated and grew accounts following acquisition of Meredith in 2021, as well as integrating legacy team of sellers, marketers and account strategists.
• Oversaw Alphabet/Google, Dotdash Meredith’s (DDM) second largest account, and worked collaboratively with client and global / US agency leads to structure and implement eight-figure partnership.
• Collaborated with Essence and Google to implement Pegasus, an AI-driven, content-specific, dynamic ad serving project. DDM was one of just three partners selected to pilot this program.
• Managed enterprise relationships with both Verizon and Best Buy.
• Collaborated with ZipRecruiter’s Chief Marketing Officer and agency team to structure seven-figure partnership.
• Developed trusted relationships with core tech accounts including (but not limited to) Microsoft, Samsung, Apple, Salesforce, Snap, Meta, Airbnb, and Amazon.
• Spearheaded new account wins including Square, Yahoo Finance, Comcast, AT&T, US Cellular, LG, Canva, Trellix and Shutterfly.

CONDÉ NAST, New York, NY 09/19 – 08/20 

Global media company that produces leading print, digital, video, and social brands, including Vogue, GQ, The New Yorker, Vanity Fair, Ars Technica, and Architectural Digest.

Senior Sales Director, Business/Finance/Tech Group

Grew revenue and managed clients in the B2B, Tech Enterprise, and Consulting advertising verticals across all Condé Nast publishers and platforms, including direct sales, programmatic partnerships, social, event sponsorships, branded content, strategic 1st party data partnerships and integrated marketing programs.

• Exceeded Q4 2019 goal by 15% and met Q1 2020 goals.
• Secured $2 million in new business via custom content programs from Accenture, National Instruments, and Siemens
• Managed endeavor with Microsoft, largest account in Tech Enterprise, finding efficiencies across all platforms and creating value and incentives to drive investment.
• Grew Deloitte account by 10% in less than a year.
• Other key accounts included Cisco, IBM, KPMG, PA Consulting, Northrop Grumman and WeTransfer.
• Successfully re-positioned Ars Technica, Wired, Vanity Fair, and The New Yorker brands to business and IT decision makers as lifestyle and cultural brands reaching thought leaders and culture shapers.
• Partnered with consulting companies to develop branded content telling clients’ stories aligned with editorial content.
• Drove sales by marketing SPIRE (Condé Nast’s 1st party data targeting tool) enabling custom or turnkey targeting of audience segments across all Condé Nast properties
• Packaged social content on LinkedIn, Twitter, and Instagram including dark posts and organic social posts with Condé Nast brands driving traffic to advertiser stories and content.
• Produced events for IBM Blockchain client group including fireside chat with brand leader at Wired Café / CES 2020.

NUCLEUS MARKETING SOLUTIONS, New York, NY 07/16 – 09/19 

Founded by Hearst, Gannett, McClatchy and Tribune Co., Nucleus connected national advertisers to audiences across print and digital advertising platforms. Company closed 09/19.

Director, Sales & Brand Partnerships

Pursued, landed and managed national accounts, marketing national and local publishers as solutions to increase product sales and brand awareness, launch brands and offers, and drive traffic to retailers. Cultivated “top to top” relationships with high-level decision makers at agency and client partners. Managed team of up to five.

• Exceeded annual sales projections by 30% in 2018, a year when industry standards were down 50%.
• Achieved individual sales goal of $10 million+ per year.
• Managed team to exceed quarterly and annual sales projections of more than $15 million per year.
• Won largest sale in company history for $8.2 million in 2017; retained client through 2019.
• Generated significant enterprise sales by helping clients analyze and use Nucleus’s 1st party data set.
• Effectively marketed capacity to match proprietary cross-publisher 1st party subscriber data with client’s target audience, allowing demographic and geo-targeting.
• Launched successful branded content advertising campaign for national banking client.
• Key accounts include Aetna, Amazon Prime Video, AstraZeneca, Hitachi, John Hancock, MassMutual, NewYork-Presbyterian, Prudential, Regions Bank, Synchrony Financial, and US Bank.

NEWSPAPER NATIONAL NETWORK, LP (NNN), New York, NY 2000 – 06/16 

Owned by a consortium of 25 national media companies and the Newspaper Association of America, the NNN enabled major advertisers to plan and execute national ad campaigns across multiple publishers and platforms.  Company closed in 2016.

National Sales Director / Digital Specialist (2012 – 06/16)
National Sales Director (2000 – 2012)
Drove revenue for 9000 national and local newspapers/publishers including The LA Times, Chicago Tribune, NY Daily News, and Miami Herald by selling national and local print and digital advertising opportunities.

• Achieved annual sales of more than $10 million
• Exceeded annual sales goals, by retaining and growing existing clients and bringing in new business.
• Sold largest digital direct-display advertising campaign of more than $500,000.
• Built national health care account from $500,000 to $4.5 million in 2 years, coordinating ads across 600+ publishers.
• Noteworthy accounts: Aetna, Air France, AMC, AXA, Bacardi, CBRE, Discovery, Diageo, ESPN, Kohler, LVMH, NBCUniversal, Net-A- Porter, Nokia, Skechers, Shell, Sotheby’s, and UPS.
• Co-created and managed research validating newspaper sports content as primary source of sports news for male sports fans 18-54 (2013 NNN/MARC study); translated findings into sales.

EDUCATION

WIDENER UNIVERSITY, Chester, PA BA in Media Studies, minor in Psychology. Concentration in Advertising + Public Relations.