Vice President, Insight Strategy and Execution - New York, United States - Pfizer

Pfizer

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

ROLE SUMMARY:

As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insight Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy.

This team functions as internal consultants and brand strategists that partner with senior commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

Pfizer is seeking a Vice President of Insight Strategy & Execution (ISE) ISE who will be a leader of highly experienced team leads responsible for driving commercial analytics agenda, insights for market & brand strategy & performance across International markets.

This individual will act as a thought partner to senior International Commercial division leaders, sitting on their respective LTs and leveraging analyses that impact markets & brands decisions to drive business growth.

This VP role will empower the ISE team of analytics strategists and TA (therapeutic area) experts to execute at their highest potential, and drive a spirit of innovation and out-of-the-box thinking that will drive competitive advantage.

In addition, they will influence senior market leads and ensure the activation of the right analytics solutions and capabilities, while inspiring, leading and developing new ISE colleagues.

ROLE RESPONSBILITIES:
Market & Brand Strategy
Provide strategic thought partnership to International business leaders to drive investment decisions.
Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
Translate market and TA priorities into business needs and enable multidisciplinary problem solving.
Lead the collection of information needs and development of research and data analysis plans.
Develop and execute creation of inhouse knowledge base to drive patient and HCP insights.
Lead the connection of research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.
Promotional Performance and Execution Insights
Lead team that develops and monitors key performance metrics to evaluate and enhance the effectiveness of marketing and field force.
Lead team that recommends promotional improvement and corrective actions.
Integrate promotional insights to broader analytic activities to paint the full picture of marketing & field force execution and customer behavior and inform resource allocation decisions.
Assist in advancing the vision for the future direction of market & brand activities (Journey Orchestration, Next Best Action, etc).
Forecasting / Operating Plan Support
In partnership with key Pfizer stakeholders, oversee development of Long-Range Forecasts (LRFs) and Operating Plans.
Drive the creation of bestinclass epi

- and trend-based forecast models in partnership with CoE colleagues.

Review and enhance forecasts or strategic market& brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
Ensure accurate effective performance measurement and deliver regular assessments of market/brand performance to leadership, including clear articulation of the data and its meaning for the business.
Collaboration with other Analytics Teams
Lead dialogue to integrate insights across various crossfunctional teams data science, analytics engineering, market research, performance analytics, analytics governance.
Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
Alignment with other analytic teams to ensure cohesive agenda and activities with our stakeholders.
Partner with other analytic functions to advance the use of novel data sources including RWD.
BASIC QUALIFICATIONS
BA/BS in Computer Science, Mathematics, Statistics, Engineering, Marketing, or similar related field required; MS or MBA preferred.
20+ years in analytics consulting, commercial analytics, or finance
10+ years leading business analytics teams in biopharmaceuticals and international markets
Experience leading highly effective and cohesive crossfunctional analytics teams that working in modern analytics environment, such as big data and cloud technology, scripting language
PREFERRED QUALIFICATIONS
Visionary leader who can drive innovation and effective team transformation
Strong entrepreneurial drive, who thrives on intellectual challenge and raises the bar in terms of quality work
Defined involvement in helping frame, design & execute solutions for challenging business situations
Indepth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/time