Brand Strategist - New York, United States - Community Preservation Corporation

Community Preservation Corporation

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

About Us:

The Community Preservation Corporation (CPC) believes stable and sustainable affordable housing is the foundation of strong communities and we strive to contribute to comprehensive neighborhood revitalization through our lending and partnerships.

A nationally recognized leader in affordable housing finance, CPC has provided a consistent source of capital to underserved housing markets throughout New York State since our inception in 1974.

Today, CPC stands as the largest CDFI solely committed to investing in multifamily housing, having invested more than $11.9 billion to finance the creation and preservation of more than 220,000 units of quality housing in neighborhoods across New York State and beyond.

CPC has a robust construction lending platform, a mortgage bank, and equity and impact investment platforms that focus on our three goals:
Expanding Affordable Housing, Closing the Racial Wealth Gap and Investing in the Green Economy.

As a member of our team, you'll have the opportunity to work on impactful projects that make a real difference in people's lives.

We're looking for talented individuals who are passionate about our mission and share our values of commitment, respect, excellence, accountability, and collaboration.

Role Summary:

The Brand Strategist will be responsible for elevating CPC's brand positioning and ensuring the organization's central messaging is integrated across all platforms, marketing initiatives and touchpoints. This person will serve as CPC's brand steward, strengthening brand awareness and implementing a consistent brand voice that is clear among all employees, partners and stakeholders.

What You'll do:

Keeping brand guidelines up to date, ensure voice is clear and consistent
Ensuring brand consistency across all marketing collateral and any materials that are shared with employees, stakeholders and the general public
Weighing in on appropriate marketing metrics, ensuring alignment with the rest of the organization
Reviewing and updating messaging documents to guide all marketing collateral and information across channels
Copywriting and editing collateral across channels to ensure consistency
Meeting and developing relationships with various stakeholders and department heads across the organization to determine needs and gain insights
Partnering with project manager and facilitating interdepartmental briefing process; helping to centralize, prioritize and facilitate marketing team requests across the organization
Staying on top of competitors/industry trends to understand how to strategically position the company
Presenting strategies and campaigns to executive team and other stakeholders.

What We Offer:

Competitive compensation
401(k) retirement plans with employer match
Medical, dental, and vision benefits for employees and their dependents
Commuter benefits
PTO for vacation, personal days, sick leave, holidays, jury duty, bereavement, parental leave, and disability
Tuition assistance program
Two "work from anywhere" weeks per year
Summer Fridays
Collaborative working spaces
Service days to support our communities
Employee development and engagement events
More about our offerings and culture
here

This is a full-time, hybrid role where you will work from the Manhattan office two - three days a week.

The salary range is $80,000 - $95,000, dependent on experience.

The Community Preservation Corporation is an Equal Opportunity Employer and all employmentrelated decisions including recruitment, selection, evaluation, promotion, compensation, training and termination are made without regard to race, creed, color, national origin, sex, disability, marital status, status as a veteran, sexual orientation or gender identity, or any other protected status._