Brand Strategist, Augmented Reality - New York, United States - Meta

Description

Brand Strategist, Augmented Reality Responsibilities:

Craft value propositions and messaging frameworks that are all fueled from consumer and cultural insights to build brand equity.
Develop a deep understanding of our consumer personas, mindsets, attitudes, values and behaviors across products and industries.
Consult Integrated Marketing on inspiring briefs to reach our target audiences and achieve business goals.
Partner with research and insights teams on programs to identify and measure long and mediumterm brand value
Ensure the brand is translated across different dimensions including tone of voice, naming, design, creative, media and experience
Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand.
Collaborate closely with partners throughout the Reality Labs organization and across Meta, including Local markets, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (Inhouse Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.

Minimum Qualifications:

10+ years experience developing and driving insightfueled marketing brand strategies and plans at a consumer brand.
Experience composing inspiring and innovative creative briefs.
A portfolio of work (please include on your resume when applying) that showcases your storytelling experience and campaign results.
Experience with creative strategy, brand strategy, comms strategy, working closely with Creative, Marketing, and Product executives alike, while also able to dive into research and insights to quickly test new ideas.
Experience in effectively demonstrating the value of strategic thinking within highlycross functional productdriven organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights to unlock creative marketing platforms and programs.
Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies, or culture driven brands.
Experience in executing global culturally driven consumer marketing campaigns.

Preferred Qualifications:

Experience working for a developing or emerging brand with multiple products.
Interest in retail innovation and desire to keep a pulse on the latest technologies

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.