Taimoor Mubashar

Over 10 years of design and creative experience with advertising agencies and brands. Photographer and a marketing content professional.

Macs Martial Arts ‐ Head of Creative Arts              New York, NY   09/2021 ‐ Current 

Manage design initiatives and creative development procedures, regarding various online resources and digital printing  Schedule project timelines & milestones, managing productivity effectively to meet seasonal deadline dates  Outline budget parameters, managing financial transactions accordingly  Conduct videography work where assigned, utilizing DSLR and other such relevant equipment  Organize design assets and instructing keyword optimization for photo marketing campaigns, effectively expanding outreach in a purposeful and targeted manner  Facilitate photo editing processes; retouching, photo compositing, and finally uploading to online portfolio  Amend designs following feedback, ensuring final graphic specifications suit aesthetic and brand image requirements  Spearhead the implementation of KPIʹs within the working culture, developing targets and communicating such expectations appropriately

Jay Dee Contractors ‐ Design & Creative Production Manager   New York, NY   06/2021 ‐ 08/2021 

 Acted as Graphics design & Creative consultant for online sales platforms. Generating and restructuring existing marketing content for the company product range  Curated creative content & graphics design material for high‐end products. Showcasing safety, repair, and durability aspects regarding building/reinforcement materials. Finally, then exporting such content across all 9 sales platforms to be advertised  Responsible for content management and development for nine online sales platforms  Managed development processes to expand revenue growth across all respective sales platforms

Pakistan Cricket Board ‐ Marketing & Communications Manager   Pakistan   01/2017 ‐ 12/2020   

Filed documentations following market research documentation, outlining findings to be reviewed by key stakeholder to formulate accurate decisions concerning future developments  Composed various marketing presentations, public relations campaigns, articles, and newsletters  Completed in‐depth analysis of market conditions, evaluating customer preferences, and adapting where necessary  Managed graphic design & creative team for the 3rd largest cricket board in the world  Responsible for managing annual creative development portfolio (2,500,600 USD). Structuring creatives for Out of Home, Digital media, Television and Print media for international and domestic events, resulting in full stadiums across the country  Implemented both the Digital and OOH campaign, this proved the largest of its kind by PCB across the country  Established the customer support team, which were responsible for facilitating ticket sales information

Red Communications & Arts (Publicis Group) ‐ Associate Creative Director   01/2016 ‐ 12/2017 

Established the customer support team, which were responsible for facilitating ticket sales information  Lead Creative & Digital Media Department, structuring creative content and conducting campaign planning. Bridging both ATL and digital departments on various campaigns, aligning all departments on a single platform  Worked with large‐scale retail brands including Nestle (Nescafe, NPL, Nestle Kitchen), Total Parco, Servis Industries, Khyber Tobacco, Texas Chicken etc.  Revamped work systems and adapted strategies tailored to company objectives

Bramerz ‐ Head of Design   Pakistan   01/2011 ‐ 12/2013  

Managed design & creative team, producing digital media for some of Pakistanʹs largest brands. This included Nestle (8 Sub brands), Pepsi foods (Kurkure), Dell, Samsung, Tetra pack, Huawei, Rose petal & Mobilink  Acted as lead strategist for standalone websites and published applications for multinational clients, simultaneously undertaking duties as the lead communication asset on the Olaround app, a market leader in Pakistan. Targeting campaigns to over 4.5 million users across the digital land scape

Bachelors in Visual Communication Design, Masters in business Administration