Sydney Dennen

Content Producer with a history of working for local television affiliates and national newspapers. Experienced Public Relations Specialist working with a wide array of global tech companies and startups. Skilled in Microsoft Word, Sales, Teamwork, Microsoft Excel, Final Cut Pro, Filming, Editing and Social Media. With years of sales and business development experience, working with clients from all different backgrounds, across multiple countries. Strong education professional with a Master's Degree in conflict studies from IDC Herzliya and a Bachelor’s Degree focused in foreign affairs and broadcast journalism with a minor in Spanish from University of Arizona.

Junior Partner, Purpose Worldwide                                                                            April 2022 – Present

• Manage an internal team of three.
• Develop and execute the public relation strategy, including core messaging, of global tech companies from the startup stage through different maturity levels in a wide array of fields including Blockchain, SaaS, AdTech, Digital Entertainment, E-commerce, MarTech, and Non-Profits
• Help clients obtain organic coverage and interviews with senior reporters in top tier and niche publications including Billboard, AdAge, Washington Post, Business Insider, Rolling Stone, TechCrunch, US News and World Report and others.
• Execute go-to-market plans and help position clients as thought and industry leaders on a global scale.
• Produce press releases, thought leadership content (including OpEds), quick news-jacking responses, and help with client social media posts.
• Write up event and award submissions to obtain speaking spots at major conferences. Such as Deloitte Fast 500 top 20, Business Insider Top MarTech/AdTech Companies to Watch, Fast Company Most Innovative and others.

Lead CBX, Cyclebar NoMa                                                                                  November 2023 - Present

• Manage the Cyclebar NoMa (Washington, DC) facility by ensuring the studio is clean and all tasks are completed before, during and after classes. 
• Guide new riders through the studio and help them set up their bikes, while also discussing membership options after their ride and working with the team for new customer enrollment, while retaining our current members. 
• Plan and execute member events and help with community engagement. 

Senior Account Manager, ReBlonde Public Relations                                   January 2021 – April 2022

• Managed an internal team of 12 people to make sure the needs of our clients were met.
• Managed the public relation strategy of global tech companies from the startup stage through different maturity in the fields of Blockchain, DeFi, SaaS, Cybersecurity, GreenTech, MedTech, AdTech and e-commerce.
• Helped clients obtain organic coverage in top tier and niche publications during partnership, M&A, funding rounds and other milestones including in TechCrunch, Business Insider, CoinDesk, and briefings with CNBC.
• Worked to implement public relations strategies catered to the client, while looking for speaking and event opportunities to position clients as thought and industry leaders.
• Help with crisis management and brand recognition on a global scale. Produce thought leadership content, including OpEds and press releases.

Head of Sales and Marketing, FLR Shoes LTD                                                                            June 2020-January 2021

• Foster client relationships with distributors and stores within 35 countries worldwide. Helped obtain new relationships and find new riders to sponsor, while ensuring all longstanding customers needs were met.
• Worked closely with the factory in China to ensure product deadlines were being met and communicated to clients during supply chain problems as a result of COVID-19.
• Managed all marketing for FLR Shoes including social media posts, relevant social media campaigns, writing content for sponsored writers, video editing and creating the monthly newsletter.

Executive Assistant/Publicist, Emerson Rigby          November 2019 – June 2020

• Coordinated and planned meetings with Israeli and International clientele, planned Amb. Ido Aharoni’s daily schedule, while coordinating international visits with different chief executives and state agents.
• Edited video content and footage of Amb. Aharoni’s speaking engagements for promotional purposes.
• Executed new branding opportunities, including go-to-market plans and media opportunities, for clientele including high-profile individuals, countries, cities, and government officials.
• Ghost wrote articles, opinion pieces and helped do research for a branding academic paper he was working on. Helped him obtain organic media coverage and interviews with foreign affairs reporters covering Israel.

Breaking News Desk Editor/Social Media Manager, The Jerusalem Post                       December 2018 – November 2019

• Wrote and edited various news and breaking news articles for the daily paper, magazine, and website.
• Was in charge of Twitter, Facebook and Instagram; including making live videos, editing footage and creating eye catching content to ensure viewer interaction with the website and social media platforms

News Producer, KOLD News 13            July 2016 – July 2017

• Created and produced the 9 p.m. hour newscast 5 days a week
• Chose and created content for anchors to discuss on air including international, national and local news items.
• Wrote breaking news stories within minutes for the anchors and/or reporters to ensure viewers were receiving the most updated information

MA in Conflict Studies and Diplomacy from IDC Herzliya (now Reichman University) in Israel. BA in Journalism and Political Science from University of Arizona.