Ashley Collins

I have built my 10 year nonprofit communications and marketing career utilizing my digital marketing talents to help people find the resources they need while engaging communities in inspired philanthropy. 

I currently live with my husband and two daughters in Grosse Point Park, Michigan. My pronouns are he, him, his.

Marketing Strategy

• Set marketing goals, objectives, KPIs that integrate and expand on the Foundation’s goals - brand campaigns, grant programs, editorial publishing, creative services and communications keeping DEI at the forefront.
  Serve as marketing consultant for various project leads within the Foundation to reach specific audiences.
• Develop and manage annual marketing and communications calendar and budget, ensuring strategic leveraging of the Community Foundation brand throughout the year.
• Leverage the Foundation’s digital assets, including website and social media channels, to optimize brand awareness, raise resources, and engage various targeted audiences across multiple platforms.
• Identify new opportunities and develop ways to proactively and effectively grow and maintain the Foundation brand 
• Present department successes and future plans to the Foundation’s Board of Trustees as well as the organization’s staff.

Brand Development and Management 

• Led a re-brand of the Foundation’s key messaging, brand strengths, personality, and design standards.
  Train Foundation Board of Trustees and staff on how to take ownership of and adhere to brand standards.
• Ensure that content including publications, press releases social media, website content, reports, speeches, and marketing materials that communicate the Foundation’s messaging aligns with Community Foundation core values mission.

Creative Direction and Production

• Write and develop thought leadership content for the Foundation President.
• Produce content to engage Foundation and departmental audiences: videos, blogs, reports, Annual Report, speeches, scripts, presentations, ads, marketing emails, landing pages, websites and more.
• Provide creative direction on design for both internal and external products and projects.

Team Leadership
 

• Developed jobs, hired and now manage a high performing team of marketing and communications professionals including communications associates and a graphic designer.
• Lead and manage outside consultants and agencies for photography, videography, editorial, ad buys, collateral development, graphic designers, web development, SEO, and more.
• Coordinate and manage communications projects from other departments within the Foundation.
• Use project management tools to develop timelines, increase capacity, determine workflows, and manage departmental work.

I have a Bachelor's of Arts Degree with a Major in Philosophy