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    Brand Strategist - New York, United States - Community Preservation Corporation

    Community Preservation Corporation
    Community Preservation Corporation New York, United States

    3 weeks ago

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    Description

    Job Description

    Job DescriptionAbout Us:

    The Community Preservation Corporation (CPC) believes stable and sustainable affordable housing is the foundation of strong communities and we strive to contribute to comprehensive neighborhood revitalization through our lending and partnerships. A nationally recognized leader in affordable housing finance, CPC has provided a consistent source of capital to underserved housing markets throughout New York State since our inception in 1974.

    Today, CPC stands as the largest CDFI solely committed to investing in multifamily housing, having invested more than $11.9 billion to finance the creation and preservation of more than 220,000 units of quality housing in neighborhoods across New York State and beyond. CPC has a robust construction lending platform, a mortgage bank, and equity and impact investment platforms that focus on our three goals: Expanding Affordable Housing, Closing the Racial Wealth Gap and Investing in the Green Economy.

    As a member of our team, you'll have the opportunity to work on impactful projects that make a real difference in people's lives. We're looking for talented individuals who are passionate about our mission and share our values of commitment, respect, excellence, accountability, and collaboration.

    Role Summary:

    The Brand Strategist will be responsible for elevating CPC's brand positioning and ensuring the organization's central messaging is integrated across all platforms, marketing initiatives and touchpoints. This person will serve as CPC's brand steward, strengthening brand awareness and implementing a consistent brand voice that is clear among all employees, partners and stakeholders.

    What You'll do:

    • Keeping brand guidelines up to date, ensure voice is clear and consistent
    • Ensuring brand consistency across all marketing collateral and any materials that are shared with employees, stakeholders and the general public
    • Weighing in on appropriate marketing metrics, ensuring alignment with the rest of the organization
    • Reviewing and updating messaging documents to guide all marketing collateral and information across channels
    • Copywriting and editing collateral across channels to ensure consistency
    • Meeting and developing relationships with various stakeholders and department heads across the organization to determine needs and gain insights
    • Partnering with project manager and facilitating inter-departmental briefing process; helping to centralize, prioritize and facilitate marketing team requests across the organization
    • Staying on top of competitors/industry trends to understand how to strategically position the company
    • Presenting strategies and campaigns to executive team and other stakeholders.

    Skills and Experience:

    • Bachelor's degree in Marketing, Advertising, Business Management, Communications or any related field required
    • 3-5+ years of experience in a marketing/branding/strategist role required
    • Experience developing brand guidelines and brand voice strategies
    • Experience coordinating with multiple teams
    • Experience copywriting and editing
    • Excellent communication and presentation skills
    • Brand Strategy
    • Digital Marketing & Content Marketing
    • Campaign Management
    • Messaging & Positioning
    • Project Management
    • Critical & Analytical Thinking
    • Storytelling & Writing
    • Metrics & Measurement.

    What We Offer:

    • Competitive compensation
    • 401(k) retirement plans with employer match
    • Medical, dental, and vision benefits for employees and their dependents
    • Commuter benefits
    • PTO for vacation, personal days, sick leave, holidays, jury duty, bereavement, parental leave, and disability
    • Tuition assistance program
    • Two "work from anywhere" weeks per year
    • Summer Fridays
    • Collaborative working spaces
    • Service days to support our communities
    • Employee development and engagement events
    • More about our offerings and culture here

    This is a full-time, hybrid role where you will work from the Manhattan office two – three days a week. The salary range is $80,000 – $95,000, dependent on experience.

    The Community Preservation Corporation is an Equal Opportunity Employer and all employment-related decisions including recruitment, selection, evaluation, promotion, compensation, training and termination are made without regard to race, creed, color, national origin, sex, disability, marital status, status as a veteran, sexual orientation or gender identity, or any other protected status.

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