Daniel Mallaco

Digital Marketing Manager with over 9 years of experience leading high-performance teams and delivering exceptional results in the digital marketing industry for the world's largest brands such as Budweiser, Unilever, Meta, and the NFL. Excited to combine an experience as a marketing leader with the acquired creative expertise in a marketing role at a company whose purpose values align and build a long-lasting career.

VidMob 2021 – 2023 

Senior Creative Strategist

●  Achieved 38% increase in digital media performance for key Unilever brands by leveraging in-depth creative data analysis to execute targeted optimizations.

●  Revamped the NFL's content strategy, resulting in 14% rise in conversion rates for tailored ticket sales content.

●  Led cross-functional teams to secure a transformative deal worth over $1 million with Anheuser-Busch InBev (ABI), achieving

feature parity with competitors.

Anheuser Busch InBev 2016 - 2021 

Head of Digital (2020 – 2021)

●  Managed over $200 million annual project strategy and execution for ABI's Latin American portfolio, overseeing a diverse team of 22 direct reports and coordinating external agencies with over 100 media experts.

●  Negotiated strategic joint plans with tech giants, yielding over $5 million in media savings.

●  Led and optimized the Google Search (SEM and SEO) strategy of ABI’s complete portfolio, generating savings exceeding $1 million.

●  Arranged 22 million first-party data records through ABI’s first CRM platform with the objective of boosting conversions on Direct-to-Consumer (DTC) initiatives, notably within the successful Brahma's Soccer Campaign.

●  Brokered a pioneering media sponsorship deal between Budweiser and the NBA, yielding PR results worth over $5 million.

Connections Brand Manager - Global Brands (2018 – 2020)

●  Spearheaded the award-winning Budweiser's Tagwords campaign, made up of SEM and SEO strategies with support of other paid social media channels, demonstrating a knack for full funnel strategies and creative excellence.

●  Led the execution of Budweiser's World Cup campaign a performance focused campaign, resulting in a 20%+ lift in conversion KPIs.

●  Led Brahma's Circuito Brahma Live on YouTube during COVID, achieving 50x YoY earned impressions, setting ABI benchmarks, and securing three YouTube Works awards.

●  Spearheaded the development of ABI's Full Funnel toolkit in collaboration with Meta, setting global best practices.

Media Manager - Craft & eCommerce (2016 – 2017)

●  Pioneered ABI's inaugural internal digital media hub, elevating key media KPIs by 18% while achieving $500k cost savings.

●  Created localized foot traffic Digital Media strategies using Search, Display, and Video formats via Google Ads and measuring all

through Google My Business, driving a remarkable 43% boost in targeted Points of Consumption.

●  Conceptualized and executed "Patagonia: The Next Step," a successful branded offline media content for Cerveza Patagonia.

●  Orchestrated Emporio da Cerveja's Black Friday campaign, generating over $3 million in sales in just 3 days.

Vitta Health 2015 

Marketing Manager

●  Went from having 0 clients to over 25,000 by implementing advanced marketing automation techniques such as data scraping and automated custom audience strategies.

●  Leveraged generated leads to build automated CRM rules, raising conversion rates by over 50%.

University of São Paulo 

2015 Master of Engineering; Major in Electrical Engineering