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    Director, Growth Marketing - Denver, United States - Faction Inc

    Faction Inc
    Faction Inc Denver, United States

    1 week ago

    Default job background
    Description
    Faction is the pioneer of multi-cloud data services.

    Our patent-protected services make a single data set available to any cloud, anytime, anywhere, enabling our clients to access, scale, and protect their data between clouds, without the fear of cloud lock-in.

    We are upending the economics of data storage and helping businesses of all sizes realize the true potential of multi-cloud today.


    Faction is excited to announce that we were named Partner of the Year for Excellence in Innovation by Dell Technologies in 2021.

    Director Marketing, Demand Generation

    What You'll Do

    Thought leader and expert on digital marketing, growth marketing and demand generation
    Execute and lead a team marketing managers focused on campaigns, events, paid digital advertising, marketing operations
    Develop and implement marketing plans, including demand generation and awareness programs, new product introductions and other marketing projects
    Refine and drive continuous evolution to our demand gen strategy, ensuring our demand gen programs deliver against expected outcomes for all segments and regions
    Develop and activate multi-touch demand gen programs consisting of integrated inbound and outbound tactics to acquire and progress leads through the funnel
    Provide leadership, guidance, and mentorship to direct reports on the demand generation team with digital marketing operations and partner/channel marketing; set clear roles and responsibilities as well as business objectives for both the overall team and each team member
    Serve as a key point of contact for our sales leaders; build a collaborative relationship focused on supporting the needs of the sales organizations while also ensuring alignment to channel best practices and the overall marketing strategy
    Drive effective targeting & segmentation strategies, with focus on high propensity prospects
    Oversee digital marketing operations functions and ensure that inbound traffic driven by demand gen tactics effectively converts through our web experience
    Define the end-to-end lead management process in conjunction with GTM Ops, including refinement of our lead scoring model & process to ensure successful hand-off of AQLs to the BDR team
    Forecast, measure, analyze and report on the impact of demand gen activities on a weekly cadence; provide optimization actions based on what's working well and opportunities for improvement
    Evaluate, select, and manage outside vendors that contribute to demand gen programs
    Ensure strong alignment with peers in the Marketing organization to drive integrated campaign planning and execution, including Brand, Content & Comms; Product Marketing; Client Marketing and Campaign Planning
    Prioritize resources, both personnel & budget
    Establish SLAs for all demand gen tactics

    Responsibilities & Requirements


    7-10 years of related demand generation / ABM campaign management experience (digital demand gen, email marketing, field marketing, event marketing), with 3+ years of people management experience.

    International experience a plus.
    Cloud, Storage, Network and Cyber Recovery technology background preferred.
    Ability to manage multiple projects in an agile and deadline-driven environment.
    Strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities.
    Excellent presentation/advisory skills – clear, concise thinking and ability to deliver meaningful advice to senior leaders on communications strategy
    Strong project management skills – must be able to organize work in a methodical and rigorous manner; comfortable in a deadline-driven, fast-paced environment
    Demonstrated capability to research/understand a market and its priorities, challenges, opportunities, drivers and influencers
    A strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization
    Ability to define key metrics and goals related to both functional and project level progress and success
    Experience in the social good sector a plus; SaaS experience preferred

    CO 2020 EPEW

    Act Salary Range:
    $155,000 to $175,000

    What You Can Expect From Us


    First, the big stuff:
    We work in a highly collaborative and fast paced environment
    You will be equipped with all the tools you need to solve new & exciting problems
    Numerous comprehensive health plans to choose from
    Company Paid Dental, Vision and Life Insurance
    Generous Monthly Commuter and Technology Stipends
    Annual Wellness Match
    Flexible PTO
    401k with Company match and immediate vesting
    Nine (9) Paid Company Holidays

    The Fun Stuff

    Work for a company that believes in full transparency and open communication
    Who doesn't love a fully stocked kitchen (and yes, a beer fridge)
    Onsite Fitness Center
    The ability to have a Work | Life balance
    Monthly Employee Birthday & Anniversary Celebrations
    We Work Together, We Win Together

    Faction is proud to be an Equal Opportunity Employer.

    Faction does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender (in any form), age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

    We will not tolerate discrimination or harassment based on any of these characteristics.
    #J-18808-Ljbffr
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