Director, Member Growth Marketing - Denver, United States - Meru Health

Description

Job Description

Director, Member Growth Marketing at Meru Health

(on-site or hybrid role)

Meru Health is setting the new standard in mental healthcare with a holistic online mental health solution to not just help people manage their mental health condition but heal and recover to get their life back. We are on a mission to help 10 million people recover from mental health challenges by 2027, by utilizing the latest science and technology. If you are looking for a place where your work has a strong impact on people's lives, we invite you to join us on our mission.

We are looking for a Director of Member Growth Marketing to join our marketing team and to lead our member growth marketing function

A FEW REASONS WHY PEOPLE LOVE WORKING AT MERU HEALTH:

• Mission with strong social impact. Help pioneer a new approach to mental healthcare (using human support, biofeedback, and digital tools) to help 10 million people over mental health challenges by 2027.
• Supportive and talented colleagues to work with. Work alongside an international & multicultural team where the practice of inclusion & psychological safety are paramount for transparency, collaboration, creativity and diversity of thought.
• We invest in your wellbeing. We practice what we preach. In addition to wellness and lunch benefits, flexible working hours and weekly breakfasts you will have access to Meru's mental health program.
• We are an ambitious group of people who want to drive excellence, positive change and make a global impact in mental health. We challenge ourselves to grow as individuals and teams.

YOUR MAIN RESPONSIBILITIES:

We are looking for a senior marketer with a background in digital health to join our team and to lead our member growth marketing function. You will be responsible for our member marketing strategy and its execution.

Responsibilities of this role:

1. This role will report to our CPO and will lead our member marketing function and member marketing strategy.
2. Develop and execute the implementation of a comprehensive member growth marketing strategy to drive member acquisition, engagement, and retention.
3. Utilize data analytics to derive insights on member behavior and preferences, and leverage these insights to refine marketing strategies.
4. Establish and track and improve key performance indicators (KPIs) for all member growth initiatives, ensuring that goals are met or exceeded.
5. Collaborate with cross-functional teams, including Product, Engineering, and Operations, to optimize the member journey and enhance the user experience.
6. Oversee and execute the creation of targeted marketing campaigns across various channels, including email, mailers, social media, and paid advertising.
7. Stay abreast of the latest trends and best practices in digital health marketing, applying new techniques to drive member growth.

WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE:

1. Skills needed:
   • Health plan populations
   • Employer groups
   • Ability to commute to Denver office 3 days a week
   • Show examples of strong marketing campaigns that you've done in the past

• B2B2C member acquisition & member marketing within:
• Resourceful mindset: thriving in a small marketing team with lots of ownership
• Well versed in channel strategies
• Experience with brand awareness through social media channels
• Knowing when need to pivot and when to double down
• Strong analytical skills to be able to evaluate the impact of your work
• Developed marketing taste
• Alignment with our values and passion for our mission
• Good understanding of member and growth marketing tools and resources
• Outstanding communication and presentation skills
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Team player and leader, you will be managing other team members on the marketing team

1. Marketing work experience needed:

• Experience from digital health and doing outreaches to employer or health plan members
• Previous working experience as a Member Growth Marketer for 5 years or more
• Has built a successful channel strategy and helped take a company from 0 to 1
• Experience from a high growth technology startup company
• Experience from supporting and building a team in a high growth environment
• Experience from working with health insurance companies is a plus
• Experience from a mental health startup is a plus

1. Knowledge, education, and/or training needed:
   
   

• Bachelor's or Master's degree in a suitable field
• Be well appraised of modern marketing practices and technology

US TOTAL REWARDS PACKAGE:

We believe in prioritizing our employees' health and well-being, so that they can focus on the good work of helping 10 million people recover from mental health challenges.

• Pay:
  • Denver: Competi
  • Generous stock options
    
    
• Benefits:
  • 100% employer paid Medical, Dental, Vision, & Life Insurance for full-time employees (50% for dependents)
  • Flexible Spending Account and Health Savings Account options available (HSA eligible employees will receive Meru's annual contributions of $1,500 for single enrollees and $3,000 for enrollees with dependents)
    
    
• Paid Time Off:
  • 15 US holidays annually
  • 20 days of vacation your first year of employment, then 25 days vacation thereafter
  • 8 weeks of parental leave for all new parents and an additional 8 weeks for new birthing parents
  • Up to 4 weeks off to grieve a family member's passing
  • Birthday off
  • Day of Service to participate in any activities that elevate marginalized communities
    
    
• Hybrid Work Benefits:
  • Internet & phone expense reimbursement
  • $250 Onboarding Home Office stipend
  • 3 days in Denver Office

Not sure if you should apply? Please keep reading...

Research shows that women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

MORE ABOUT MERU HEALTH:

Meru Health is growing fast to meet the rapidly increasing demand for mental health services. We are on a mission to help 10 million people recover from mental health ailments by 2027. We partner with healthcare organizations, large employers and insurance companies who understand the need to offer comprehensive mental healthcare to members or employees, and to meet challenges so many people face with trying to access mental health care services.

We are scientists, engineers and experienced entrepreneurs who have come together to make mental healthcare accessible, effective and truly outcome-driven. Our mission is more than business, it's personal. Our founders have lost friends and family members to depression, and we want to build a highly effective mobile treatment widely accessible to people in need.

At Meru Health, we don't just accept differences — we celebrate it, we support it, and we thrive on it, as a source of human creativity and richness of life, for the benefit of our employees, our customers, and our community.

Get to know us and our culture:

Check out the science and research behind what we do:

See example testimonials to get an idea of the impact our work is already having on thousands of lives: ;

To apply and for any more information, reach out to:

Albert Nazander

CPO & Founder