Britney Sones

Highly skilled, innovative, experienced leader and team member with a passion for building brands. Impactfully contributes to a wide range of products including footwear, activewear, outdoor, and fashion for both youth and adults. Proven ability to execute consumer-first collections for global markets. 

Seeks a diverse and challenging environment that empowers team and brand growth.

Liberated Brands  Apr 2019 - Present 

Lead Color and Graphic Designer

SPYDER | DAKINE | SAGA BRANDS
- Define and drive direction for prints, graphics, color, and trend for all seasons and global categories
- Produce top selling styles through print and color execution in women’s and kid’s apparel
- Trend expert for multiple markets from streetwear to activewear, bringing a unique perspective to each collection
- Established the aesthetic and concept for the Winter Olympics 2022 uniforms
- Color strong product colorways for all global categories and brands
- Present seasonal kick-off direction and collection development to Sales, Merchandising and Marketing teams
- Administer and execute print and graphic process (print and graphic files are spot color or indexed)
- Work closely with designers and merchandising teams to target consumer needs, while focusing on continued growth potentials
- Provide and discuss product white space briefs with Merchandising team for all genders
- Coordinate and develop off-calendar collaborations
- Develop direction and color styles for Spyder’s new spring season
- Provide racesuit direction, execute placed designs, and communicate with factories for proper execution 
- Build and oversee all graphic tech packs

Freelance, self-employed  Aug 2018 - Apr 2019 

Freelance Color & Print Designer

- Drove communication with clients for fast turn around and successful completion of projects
- Produced women’s, men’s, children’s, and tween prints for all seasons
- Developed color palettes and prints through original, and/or client trend stories
- Provided strong colorways along with open collaboration to clients needs
- All layouts were created in repeat and color separated 
- Finalized patterns and color palettes with Photoshop and Illustrator Adobe programs

Crocs   Apr 2015 - Jul 2018 

Senior Color and Print Designer

- Supervised Color and Print team along with the Fun Lab department
Fun Lab features original character graphics and licensed characters from popular entertainments
- Defined, drove, and applied 2018 seasonal color stories and prints, generating a gross profit of 8.3% that year
- Conducted, mentored, and inspired the color team while playing a strong hands-on creative role 
- Lead color / print designer during category reversal for women’s footwear - reversed 3 years of stagnant growth into a top performing category
- Researched, constructed, and presented print and color ideas / designs to Product Line Managers for all global categories
- Directed and collaborated on product finishes and R & D
- Strong communication with cross-functional partners to ensure trends and colors met consumer needs per franchise
- Provided clear communication with overseas partners
- Spearheaded coloring women’s and men’s footwear collections
- Hand-painted, purchased, and recolored prints 
- Devised and maintained all women’s and men’s color specs

3.1 Phillip Lim | Diane Von Furstenberg | Dressbarn    Oct 2013 - Apr 2015

Print Consultant

- Strong sense of color to generate colorways based on seasonal inspiration stories
- Liaison between Design and Product Development to ensure all deadlines were met 
- Communicated daily with design team on placements for engineered artwork 
- Organized pitch sheets and set up CAD files to pass along to the mills
- Communicated daily with mills for accurate execution
- Created artwork by hand, Photoshop and Illustrator
- Formulated print inspiration and color boards for each month / season

Jen Kao    Jun 2010 - Oct 2013 

Associate Designer

- Developed textile / print and color boards
- Worked firsthand with mills to create custom jacquards
- Created hand and computer sketched layouts for customized prints, embroideries, and textiles
- Sourced new services and techniques for fabric, print and embroidery 
- Placed all fabric orders and followed through to production
- Managed deadline calendars
- Created all technical flats 
- Consistent and effective follow through with mills, and embroidery sources to ensure all projects (local and overseas) were completed correctly and in a timely manner 
- Oversaw development of interns

Art Institute of Philadelphia

Bachelor Degree, Fashion Design   2006 - 2010

Art Institute of York Pennsylvania

Associate Degree, Fashion Merchandising   2004 - 2006