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    Growth Marketing Lead, Paid Social - Denver, United States - breef

    breef
    breef Denver, United States

    4 weeks ago

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    Description

    Breef is the world's first agency marketplace. As the modern outsourcing solution, our platform connects leading brands with leading agencies for all their digital and creative needs. Our product is changing the future of work and is a first-of-its-kind solution for high-value transactions.

    Our team is seeking a Growth Marketing Lead to join our Denver office. This individual will be responsible for supporting our paid acquisition efforts and driving revenue through channel growth.

    The ideal candidate has had prior growth marketing experience within a B2B high-growth startup or digital agency. They are well-versed in user acquisition and the evolving demands of paid social and search. Ultimately, they want extreme ownership and innovation within the paid media landscape.

    This is a critical role within our team. You will work directly with our founder, marketing team and partners to drive impact and growth at Breef.

    Your day to day is to...

    • Execute the strategy and daily management of our performance channels including but not limited to paid social, search and display
    • Drive the planning and budget allocation between channels — optimizing for channel-specific KPIs
    • Oversee and collaborate with our agency partners — ensuring strategic implementation and performance
    • Develop and maintain metric reports / dashboards that track performance and efficiency
    • Help inform recommendations for acquisition strategies (new channels, audiences, tactics, bidding strategies, targeting options)
    • Work closely with product and sales teams to improve both inbound and outbound marketing efforts by developing and refining our funnels by channel
    • Proactively test and analyze our creative, messaging, offerings and landing pages in partnership with our design team
    • Concept and own experiments on acquisition channels, using data to drive decision-making
    • Build relationships with our platform and demand-gen partners (Google, Facebook, etc.), leading the testing of new ad products and beta features
    • Partner with the larger marketing team on brand marketing campaigns that drive awareness and engagement
    • Embody the mission and vision of Breef with an understanding of how and why we do what we do

    You'll be successful in this role if you have...

    • 3-5+ years of experience in a growth marketing / paid social role
    • Prior experience within a digital agency or high-growth startup (ideally in the B2B space)
    • A track record of managing multi-channel paid marketing campaigns (from set-up through to execution)
    • Strong analytical skills — must understand data and how to action it
    • An understanding of general web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs
    • Experience working with a large and complex customer base
    • An integrated marketing mindset and understanding of the interplay between offline vs. online, brand vs. performance marketing
    • A deep understanding of platform trends, the ability to think two steps ahead and look around the corner
    • The ability to balance long-term strategic initiatives with short-term needs and ad-hoc needs / requests
    • A growth mindset. Every challenge is an opportunity and any problem can be figured out

    You'll enjoy this role if you are...

    • Curious and constantly seeking / testing the next 'new' trend or platform
    • Analytical — using data and industry knowledge to drive decisions
    • Competitive — you want to get 1% better each day
    • Highly organized and process-oriented. You can thrive in a constantly changing environment
    • Excited to roll up your sleeves and be part of a collaborative startup team

    Benefits

    • Competitive compensation and benefits
    • Opportunity for extreme growth and ownership within the organization
    • Salary base between $80K-$90K (depending on experience)
    • Bonus incentives for achieving revenue targets
    • Equity in a fast-growth startup
    • Generous vacation policy

    ‍

    The Breef HQ is located in Denver, Colorado. While we have some remote team members, this is an in-person role with remote work flexibility.

    Breef is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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