Paid Social Manager - Boulder, United States - JD Finish Line

Description

We are looking for a Paid Social Manager with experience and passion for performance marketing and digital marketing strategy. The ideal candidate is social media obsessed, self-motivated, and extremely detail oriented. This role will be responsible for the design and execution of JD Finish Line paid social campaign strategies, funnel builds and ongoing optimizations within the ads platforms, manage budgets, and work on account analysis/reporting to contribute to the overall campaign Strategy. The role requires a natural self-starter. Additionally, they will have the opportunity to collaborate with our in-house creative/brand/organic social teams to formulate strategic media plans for our brand. The ideal Paid Social Media Manager candidate is creatively-minded and performance-driven, a strong collaborator, and an all-around figure-it-out-er. Applicants should have an in-depth understanding of paid social advertising, e-commerce/retail marketing experience, and an aptitude for analyzing data and identifying performance trends. This leader should effectively exhibit JD Finish Line's core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following key duties:

Responsibilities:

• Own the paid social relationship - driving weekly agendas, asking the right questions to ensure our agency is always delivering to the right KPIs, identifying insights hand in hand with agency partners - knowing how to interpret and apply data from live dashboard - sharing actionable takeaways with Marketing Leadership Team on a weekly basis
• Design the strategy, vision, and roadmap to generate high quality conversions via Paid Social channels and work closely with other channel managers to drive efficiencies
• Be audience obsessed - help to develop our CRM segmentation approaches, optimizing to LTV and plugging into the seasonal merch priorities
• Through careful testing and data-driven optimizations, you'll generate demonstrably ROI-positive performance and fuel growth for various product lines
• Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
• Liaise with our organic social, brand and creative teams to plan, source, and test content for ad testing
• Manages the relationship with 3rd party vendors such as Facebook and Twitter.
• Monitors daily optimizations for continuous improvement including: campaign intake, campaign builds, bid management, target audiences definition, ad copywriting, A/B testing, budget forecasting, campaign reporting, and analysis
• Provide recommendations to key stakeholders based on paid media expertise, current trends, and business priorities
• Champion the use of data to drive useful insights: Track paid social channel performance through definition of goals, tracking events, etc and analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions
• Advanced working knowledge of all primary social media channels with an eye towards emerging trends and platforms
• Manage and execute campaigns across multiple social channels such as Meta (Facebook & Instagram), TikTok, Snapchat and other emerging platforms.
• Communicate effectively with the team, staying accountable, highlighting wins, losses, and learning insights
• Build and sustain rapport with our brand partners
• Generate new coop opportunities through strategic audits, and development of paid advertising pipeline
• Translate technical concepts into actionable, tactical, and strategic action plans
• Manage tags and pixels, product feeds, and audiences as they pertain to each channel

Required Education and/or Experience:

• 4+ years of paid media experience actively managing ads on Meta, TikTok, Snapchat
• Expertise with ad copywriting, creative best practices, and audience segmentation
• Comfortable using Excel and Google Analytics to analyze data, extract insights, and present recommendations to influence strategic decisions
• Advanced campaign management experience required for paid social, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
• Experienced with whitelisting and leveraging UGC / Influencer content to drive ad performance
• Strong understanding and application of conversion tracking and pixel management
• Foundational understanding of attribution and how certain channels support the overall marketing program
• B2C advertising experience required
• eComm experience required
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Strong understanding of the online advertising industry and social media landscape
• Experience with analyzing paid media results and finding data insights for external reporting
• Interest and knowledge in the fashion and retail industry
• Start-up experience is a plus
• Agency experience is a plus

Required Computer and/or Technical Skills:

Excellent computer skills, including intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.

• Intermediate experience and understand of design process
• Intermediate understanding of print and digital production processes
• Familiarity with agile workflow
• Ability to work on multiple projects simultaneously with attention to detail
• Basic knowledge of Adobe Creative Suite

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel
• Reach with hands and arms
• Talk and/or hear
• Stand for up to 2 hours at a time regularly
• Walk or move from one location to another regularly
• Periodically may need to climb, balance, stoop, kneel, or crouch
• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
• Punctuality and regular attendance consistent with the company's policies are required for the position.
• Average work week is 40-50 hours, which can vary depending on business need.
• The work environment for this position is a moderately noisy office setting.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $85,000 - $105,000 (Depending on Experience); 15% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.