Haley Pierce

As a dynamic Marketing and Brand Specialist with 5 years of experience, I've spearheaded impactful company-wide rebrand initiatives, crafted compelling marketing and sales assets that fuel strategic transformations, and consistently delivered measurable business growth. My achievements span diverse business verticals, from driving success in a pioneering DTC E-Commerce startup to making a lasting impact in a well-established revenue cycle company.

Consultant

Brand Marketing and Development Consultant | 04/2020 - Present

• Execute branding initiatives digitally and physically within the retail, beauty and medical aesthetics category.
• Led and executed successful brand activation events within the highly competitive Consumer Packaged Goods (CPG) industry, driving significant brand visibility, consumer engagement, and product adoption.
• Create and execute comprehensive brand strategies enhancing brand identity, resulting in a 20% increase in brand recognition throughout multiple industries.
• Develop and refine brand messaging that resonates with target audiences, ensuring consistent communication across various social media channels leading to an increase in customer acquisition.
• Craft and build visually appealing brand assets, including logos, websites, signage, and promotional materials, leaving a lasting impression on customers and contributing to a 36% increase in customer loyalty.
• Manage social media platforms, boosting brand awareness, engagement, and customer interaction, achieving a 25% growth in social media followers.
• Consistently communicate with clients on brand collaborations to meet expectations.
• Conduct frequent market research to identify competitors and current trends to optimize marketing strategies and tactics.

Healthcare Claims Management

Lead Sales and Marketing Specialist | 06/2022 - 09/2023

• Conducted market research to identify competitors and industry trends within the revenue cycle industry, to craft unique marketing strategies and tactics.
• Aided in the implementation of a sales strategy that increased pipeline, added $350,000 in top line revenue, and expanded footprint nationwide.
• Collaborated with cross-functional teams, including the CEO, President and operations to develop the successful launch of new service lines, messaging and positioning, strengthening the company's value proposition.
• Created marketing materials and collateral such as white papers, case studies, infographics, email templates, pricing proposals and pitch decks to support sales efforts, securing 6 new clients.
• Spearheaded a company-wide re-brand through a fresh tagline, elevated standards, and full website redesign, contributing to a 75% increase in website traffic and a 68% surge in brand recognition.
• Developed and tracked metrics and success criteria, including KPIs for marketing campaigns and outreach.
• Utilized analytics tools and data for reporting, leading to the identification of 16% more areas of strength and continuous improvement.
• Strategically planned, budgeted, and coordinated national and regional event sponsorships, implementing engaging tactics while creating branded products for internal and external initiatives, resulting in increased website traffic and an average of 3 sales meetings per event.
• Revamped social media strategies to resonate with the target audience, leveraging compelling CTAs and driving a remarkable 50% increase in network reach and impressions.
• Identified and executed marketing objectives to broaden reach across the funnel through public relations, re-marketing, joint client speaking opportunities, and partnerships.
• Engaged in persona research to identify target prospects, leveraging insights to devise highly effective email marketing campaigns significantly expanding outreach, generating a 35% increase in B2B prospects.

Upland Brewing Co.

Catering and Events Manager | 10/2021 - 05/2022

• Successfully managed 10+ end-to-end event plans and executions, consistently delivering memorable experiences.
• Demonstrated exceptional organizational skills in setting up and arranging catering displays for 15 events, all seamlessly aligned with event themes.
• Adeptly tended bar, mixing and serving a diverse range of craft beers, cocktails, and non-alcoholic drinks at 25+ events, providing exceptional bar experiences.
• Utilized an in-depth understanding of the brewing company's products to assist patrons in selecting beverages, resulting in a 25% increase in customer satisfaction.

9-Eighteen Solutions

Freelance Media Content Editor | 05/2021 - 08/2021

• Produced 10 service-oriented videos using the Adobe Creative Suite, leading to a 20% increase in sales team performance.
• Devised and executed promotional initiatives that led to a 10% boost in sales volume for golf courses.
• Created 10 presentations for prospective customers, resulting in the acquisition of new business opportunities and an increase in revenue streams.

GTFO It's Vegan

Brand Marketing and E-commerce Specialist | 03/2019 - 02/2021

• Produced and maintained website assets from initial launch, including copywriting, visual elements, and inventory.
• Aided in the development of back-end operations, resulting in the establishment of a successful DTC E-Commerce platform.
• Conducted market analysis on key competitors within the E-Commerce CPG industry to implement product strategies and sales support, contributing to a 15% increase in product adoption.
• Managed the company's social media presence, creating engaging content and expanding the follower count by over 10,000, thus increasing brand reach and engagement.
• Executed digital promotional campaigns as marketing strategies and sales tactics in collaboration with the owners and CEO.
• Collaborated with 50+ food vendors to seamlessly integrate products onto the online marketplace, elevating multi-brand visibility and recognition while maintaining quality B2B relationships.

Indiana University Bloomington

B.A. - Media Advertising Specialized in Creative Marketing | 05/2022

• High Honors
• Dean's List
• Gamma Phi Beta Philanthropy Chair & Executive Secretary
• Achieved the first-place rank in the Mimic Social Simulation for achieving the highest engagement and social media reach.
• Hoostsuite Certification
• Team's advertising campaign chosen out of 50 entries as a model used throughout Indiana University's campus.