Scott Goodstein

In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign.

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It was an honor to write on the evolution of digital technology for modern political campaigns for the academic series, Campaigns & Elections American Style 6th Edition. These books have been on the cutting edge of the evolving field of campaign management by some of the best Democratic & Republican practitioners of US elections.

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As Amazon grows and moves into new markets, they are rapidly changing the logistics and delivery industry. Warehouse workers and delivery drivers – once high-paying jobs that prioritized safety and quality — are now being automated, commoditized, and dehumanized.  As Amazon monopolizes these sectors, job security and wages suffer. 

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Prior to his 2016 presidential election campaign, Senator Bernie Sanders had little national name recognition and no major lists of supporters. He was polling at 3% and preparing to run against Hillary Clinton, one of the biggest brand names in Democratic politics.

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Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, media and music in the Internet age.

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The online element of the Obama for America campaign raised $500m (£336m) from more than three million people. Can charities learn from its success? Scott Goodstein is one of eight digital media experts worthy of the title 'Barack Obama's web guru', according to a satirical piece on influential US gossip website Gawker.com.

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On a Sunday in early April, Scott Goodstein set off on a motorcycle tour of Maryland horse country with his cousin and a friend from political circles. They hadn’t gone far when, at 7:30 in the morning, a GMC Yukon pickup truck coming in the other direction caught the front tire of Goodstein’s Yamaha. In the spinout, his legs, nose, and right cheek were broken, his lung bruised, and ligaments ripped in his neck. A helicopter flew him to a Baltimore shock-trauma center, and Goodstein spent the remainder of the spring and most of the summer in one treatment facility or another.

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January 11, 2009, Los Angeles Times

Scott Goodstein, a Washington, D.C.-based campaign manager, ran all of the text-messaging and mobile communications for the president-elect’s campaign. The Ticket recently talked to him in detail about the campaign’s new-media strategy.

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Lil Miss Hot Mess, a prominent drag queen, realized about a week ago that she had been pulled into a fight over abortion in Ohio, which is over a thousand miles from her current home. The news came via a message from a friend, who tipped Lil Miss Hot Mess off that she was starring in an ad paid for by the group Protect Women Ohio.

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July 13, 2023, Common Dreams

As a kid, I worked in a men’s store tailor shop on the East Side of Cleveland. It was chaos, watching master tailors cut, sew, and press tiny threads into modern fashion. 

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Marketing Profs
Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motivate them to become active contributors and promoters.

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March 27, 2015, TIME

For much of our nation’s history, there have been insiders who aimed to quash competition within political parties. Even today, far too many party elites seem to think uncontested primaries are better. However, competitive primaries force an evolution of organizing models and new technologies that benefits campaigns and the public.

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August 1, 2016, The New Yorker

Last Thursday, a few hours before the end of the Democratic National Convention, two consultants to the Bernie Sanders campaign, Scott Goodstein and Arun Chaudhary, sat in the lobby of their Philadelphia hotel and considered what had become of the grassroots support for the candidate.

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November 2017, American University Magazine

Scott Goodstein, SPA/BA ’95, SPA/MPA ’99, loves two things that might seem inharmonious: politics and punk rock. Ever the nonconformist, he’s fashioned a career without cooling on either and has become a Washington power player in the process.

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April 9, 2012, The Washington Times

Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-character messages to encourage last-minute donations or provide information such as where to vote.

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May 26, 2009, Campaign Live

At last month’s Digital Britain Summit a surprise appearance by Prime Minister Gordon Brown saw him emphasise the importance of the internet to the UK economy. With a general election a certainty before June 2010, the main political parties are now thinking about how they can use the web to enhance their campaign strategies.

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November 9, 2021, The Hill

“I got a call from Bill Clinton!” my grandmother informed me one day many years ago, thrilled that the president of the United States had taken time out of his busy schedule to call her. But he hadn’t. Instead, it was her first encounter with an exciting new technology – robocalls – which were used to remind voters to get out and cast a ballot. Wow, did she kvell about this experience and tell all her friends to go vote for her friend Bill.

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May 23, 2022, The Hill

Have you been getting bombarded with unwanted political text messages on your personal cell phone? Have you noticed that opting out of these annoying messages leads to an endless game of whack-a-mole, such that replying “STOP” or “UNSUBSCRIBE” only causes you to receive similar messages from different phone numbers?

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July 19, 2022, Vox

Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their landlines.

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September 13, 2022, NBC News

The biggest election disinformation event of the 2022 midterm primaries was not an elaborate Russian troll scheme that played out on Twitter or Facebook. It was some text messages.

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