10,000 Hours: A Political Messaging Revolutionary
November 2017, American University Magazine
Scott Goodstein, SPA/BA ’95, SPA/MPA ’99, loves two things that might seem inharmonious: politics and punk rock. Ever the nonconformist, he’s fashioned a career without cooling on either and has become a Washington power player in the process.
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Obama’s Social Media Guru On Marketing, Media, Music
Scott Goodstein · Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Disinformation via text message is a problem with few answers
Scott Goodstein · September 13, 2022, NBC News · The biggest election disinformation event of the 2022 midterm primaries was not an elaborate Russian troll scheme that played out on Twitter or Facebook. It was some text messages. · Read More Here
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Joel Anderson
324 Million plus or minus a few
Let’s just hypothetically assume that the US population is approximately 324 Million plus or minus a few here and there. · That would mean that Hillary and Donald either are just one, or depending on how you look at it, two in that number of + or - or so here in the US. If we ha ...
Patrick Scullin
Nation Grips For Post-Election Depression
The citizens of the United States of America are electing a new leader on Tuesday, November 8, and that has many of them fearful. · “I’m worried about depression,” said Melissa Redburney, “Not an economic one, but the sad boo-hoo-hoo kind.” · Indeed! The Lint Screen spoke with no ...
Phil Friedman
TMI (Too Much Information)
EMOTIONAL VOYEURISM AND EMOTIVE EXHIBITIONISM MAY BE DEGRADING OUR ABILITY TO EMPATHIZE ... OR EVEN SYMPATHIZE ... · Update 07/15/17: When I first published this piece in November 2016, it was met with consternation in some quarters. And I wondered at the time if I was being ov ...
Preston 🐝 Vander Ven
Zig Ziglar – Attitude makes all the Difference
Zig Ziglar was one of my favorite authors. He died back in November of 2012, from pneumonia at the age of eighty-six. · He was both a top-selling author and a great sales man. He also did traveled around taking part in motivational seminars. He put his Christianity into his mot ...
Jerry Fletcher
Brand Ain’t Real
It’s tattered now. I found it wandering about my bookshelf looking for inspiration. · Chapter 15 begins: “Monday, November second, was a day of evil futility in the United States of America. Evil because on the day before election day, stupendous lies are unanswerable, outrageou ...
John White, MBA
Two Sessions at Dreamforce 2017 That Will Help Your Company Understand Why People Buy
Dreamforce is the world’s largest software conference. With 2700 sessions, there’s literally something for everyone. However, with that many sessions, knowing which ones to attend can prove challenging even for the most seasoned conference goers. · Attendees want to maximize thei ...
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