10,000 Hours: A Political Messaging Revolutionary
November 2017, American University Magazine
Scott Goodstein, SPA/BA ’95, SPA/MPA ’99, loves two things that might seem inharmonious: politics and punk rock. Ever the nonconformist, he’s fashioned a career without cooling on either and has become a Washington power player in the process.
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Catalyst Campaigns Case Study: Bernie 2016
Scott Goodstein · Prior to his 2016 presidential election campaign, Senator Bernie Sanders had little national name recognition and no major lists of supporters. He was polling at 3% and preparing to run against Hillary Clinton, one of the biggest brand names in Democratic politics. · Learn more o ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Texting has promise, peril for campaigns
Scott Goodstein · April 9, 2012, The Washington Times · Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-charac ...
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