10,000 Hours: A Political Messaging Revolutionary
November 2017, American University Magazine
Scott Goodstein, SPA/BA ’95, SPA/MPA ’99, loves two things that might seem inharmonious: politics and punk rock. Ever the nonconformist, he’s fashioned a career without cooling on either and has become a Washington power player in the process.
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Obama’s Social Media Guru On Marketing, Media, Music
Scott Goodstein · Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
The Man Behind Obama
Scott Goodstein · May 26, 2009, Campaign Live · At last month’s Digital Britain Summit a surprise appearance by Prime Minister Gordon Brown saw him emphasise the importance of the internet to the UK economy. With a general election a certainty before June 2010, the main political parties are now t ...
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