Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Marketing Profs
Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motivate them to become active contributors and promoters.
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The Man Behind Obama
Scott Goodstein · May 26, 2009, Campaign Live · At last month’s Digital Britain Summit a surprise appearance by Prime Minister Gordon Brown saw him emphasise the importance of the internet to the UK economy. With a general election a certainty before June 2010, the main political parties are now t ...
Democrats must evolve their voter communication strategies
Scott Goodstein · November 9, 2021, The Hill · “I got a call from Bill Clinton!” my grandmother informed me one day many years ago, thrilled that the president of the United States had taken time out of his busy schedule to call her. But he hadn’t. Instead, it was her first encounter with an excit ...
How the FCC can protect consumers from unwanted political text message spam
Scott Goodstein · May 23, 2022, The Hill · Have you been getting bombarded with unwanted political text messages on your personal cell phone? Have you noticed that opting out of these annoying messages leads to an endless game of whack-a-mole, such that replying “STOP” or “UNSUBSCRIBE” only causes ...
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