Texting has promise, peril for campaigns
April 9, 2012, The Washington Times
Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-character messages to encourage last-minute donations or provide information such as where to vote.
PoliticsMore posts from Scott Goodstein
View postsHow Digital Changed the Political Landscape — Scott Goodstein
Scott Goodstein · It was an honor to write on the evolution of digital technology for modern political campaigns for the academic series, Campaigns & Elections American Style 6th Edition. These books have been on the cutting edge of the evolving field of campaign management by some of the best Dem ...
Third Sector's Interview With Scott Goodstein
Scott Goodstein · The online element of the Obama for America campaign raised $500m (£336m) from more than three million people. Can charities learn from its success? Scott Goodstein is one of eight digital media experts worthy of the title 'Barack Obama's web guru', according to a satirical piece ...
Obama campaign manager talks new media
Scott Goodstein · January 11, 2009, Los Angeles Times · Scott Goodstein, a Washington, D.C.-based campaign manager, ran all of the text-messaging and mobile communications for the president-elect’s campaign. The Ticket recently talked to him in detail about the campaign’s new-media strategy. · Rea ...
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