Texting has promise, peril for campaigns
April 9, 2012, The Washington Times
Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-character messages to encourage last-minute donations or provide information such as where to vote.
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Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Former Obama Tech Expert: Democrats Need a Competitive Primary
Scott Goodstein · March 27, 2015, TIME · For much of our nation’s history, there have been insiders who aimed to quash competition within political parties. Even today, far too many party elites seem to think uncontested primaries are better. However, competitive primaries force an evolution of or ...
The Man Behind Obama
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