How Obama used social networking tools to win
In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign.
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Obama’s Social Media Guru On Marketing, Media, Music
Scott Goodstein · Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Texting has promise, peril for campaigns
Scott Goodstein · April 9, 2012, The Washington Times · Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-charac ...
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