How Obama used social networking tools to win
In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign.
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Catalyst Campaigns Case Study: Workers Essential
Scott Goodstein · As Amazon grows and moves into new markets, they are rapidly changing the logistics and delivery industry. Warehouse workers and delivery drivers – once high-paying jobs that prioritized safety and quality — are now being automated, commoditized, and dehumanized. As Amazon monop ...
Obama’s Social Media Guru On Marketing, Media, Music
Scott Goodstein · Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, ...
The Man Behind Obama
Scott Goodstein · May 26, 2009, Campaign Live · At last month’s Digital Britain Summit a surprise appearance by Prime Minister Gordon Brown saw him emphasise the importance of the internet to the UK economy. With a general election a certainty before June 2010, the main political parties are now t ...
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