Obama’s Social Media Guru On Marketing, Media, Music
Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, media and music in the Internet age.
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How Obama used social networking tools to win
Scott Goodstein · In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign. · Read the original ar ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
How the Sanders Campaign Got a Punk Sensibility
Scott Goodstein · August 1, 2016, The New Yorker · Last Thursday, a few hours before the end of the Democratic National Convention, two consultants to the Bernie Sanders campaign, Scott Goodstein and Arun Chaudhary, sat in the lobby of their Philadelphia hotel and considered what had become of the ...
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