Obama’s Social Media Guru On Marketing, Media, Music

Scott Goodstein was in charge of then-Sen. Barack Obama’s social networking strategy during the presidential campaign. This week, he’s a panelist at the Future of Music Coalition Policy Summit in Washington, D.C. He speaks to guest host Jacki Lyden about the future of marketing, media and music in the Internet age.
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How Digital Changed the Political Landscape — Scott Goodstein
Scott Goodstein · It was an honor to write on the evolution of digital technology for modern political campaigns for the academic series, Campaigns & Elections American Style 6th Edition. These books have been on the cutting edge of the evolving field of campaign management by some of the best Dem ...

Catalyst Campaigns Case Study: Workers Essential
Scott Goodstein · As Amazon grows and moves into new markets, they are rapidly changing the logistics and delivery industry. Warehouse workers and delivery drivers – once high-paying jobs that prioritized safety and quality — are now being automated, commoditized, and dehumanized. As Amazon monop ...

Obama campaign manager talks new media
Scott Goodstein · January 11, 2009, Los Angeles Times · Scott Goodstein, a Washington, D.C.-based campaign manager, ran all of the text-messaging and mobile communications for the president-elect’s campaign. The Ticket recently talked to him in detail about the campaign’s new-media strategy. · Rea ...
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