How the Sanders Campaign Got a Punk Sensibility
August 1, 2016, The New Yorker
Last Thursday, a few hours before the end of the Democratic National Convention, two consultants to the Bernie Sanders campaign, Scott Goodstein and Arun Chaudhary, sat in the lobby of their Philadelphia hotel and considered what had become of the grassroots support for the candidate.
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Obama campaign manager talks new media
Scott Goodstein · January 11, 2009, Los Angeles Times · Scott Goodstein, a Washington, D.C.-based campaign manager, ran all of the text-messaging and mobile communications for the president-elect’s campaign. The Ticket recently talked to him in detail about the campaign’s new-media strategy. · Rea ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Campaigns may have lost their most effective — and annoying — outreach tool
Scott Goodstein · July 19, 2022, Vox · Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their l ...
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