Former Obama Tech Expert: Democrats Need a Competitive Primary
March 27, 2015, TIME
For much of our nation’s history, there have been insiders who aimed to quash competition within political parties. Even today, far too many party elites seem to think uncontested primaries are better. However, competitive primaries force an evolution of organizing models and new technologies that benefits campaigns and the public.
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Third Sector's Interview With Scott Goodstein
Scott Goodstein · The online element of the Obama for America campaign raised $500m (£336m) from more than three million people. Can charities learn from its success? Scott Goodstein is one of eight digital media experts worthy of the title 'Barack Obama's web guru', according to a satirical piece ...
Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Campaigns may have lost their most effective — and annoying — outreach tool
Scott Goodstein · July 19, 2022, Vox · Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their l ...
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