Catalyst Campaigns Case Study: Bernie 2016
Prior to his 2016 presidential election campaign, Senator Bernie Sanders had little national name recognition and no major lists of supporters. He was polling at 3% and preparing to run against Hillary Clinton, one of the biggest brand names in Democratic politics.
Learn more on Catalyst Campaigns.
PoliticsMore posts from Scott Goodstein
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Democrats must evolve their voter communication strategies
Scott Goodstein · November 9, 2021, The Hill · “I got a call from Bill Clinton!” my grandmother informed me one day many years ago, thrilled that the president of the United States had taken time out of his busy schedule to call her. But he hadn’t. Instead, it was her first encounter with an excit ...
Campaigns may have lost their most effective — and annoying — outreach tool
Scott Goodstein · July 19, 2022, Vox · Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their l ...
Disinformation via text message is a problem with few answers
Scott Goodstein · September 13, 2022, NBC News · The biggest election disinformation event of the 2022 midterm primaries was not an elaborate Russian troll scheme that played out on Twitter or Facebook. It was some text messages. · Read More Here
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