Catalyst Campaigns Case Study: Bernie 2016
Prior to his 2016 presidential election campaign, Senator Bernie Sanders had little national name recognition and no major lists of supporters. He was polling at 3% and preparing to run against Hillary Clinton, one of the biggest brand names in Democratic politics.
Learn more on Catalyst Campaigns.
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How Obama used social networking tools to win
Scott Goodstein · In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign. · Read the original ar ...
Texting has promise, peril for campaigns
Scott Goodstein · April 9, 2012, The Washington Times · Text messaging is posing both new opportunities and dangers for America’s political campaigns. The most widely used form of mobile communication, it has become one of the most effective ways for campaigns to reach supporters, using 160-charac ...
How the FCC can protect consumers from unwanted political text message spam
Scott Goodstein · May 23, 2022, The Hill · Have you been getting bombarded with unwanted political text messages on your personal cell phone? Have you noticed that opting out of these annoying messages leads to an endless game of whack-a-mole, such that replying “STOP” or “UNSUBSCRIBE” only causes ...
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