How Digital Changed the Political Landscape — Scott Goodstein
It was an honor to write on the evolution of digital technology for modern political campaigns for the academic series, Campaigns & Elections American Style 6th Edition. These books have been on the cutting edge of the evolving field of campaign management by some of the best Democratic & Republican practitioners of US elections.
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Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
Scott Goodstein · Marketing Profs · Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters, provide them with breaking news, and motiv ...
Former Obama Tech Expert: Democrats Need a Competitive Primary
Scott Goodstein · March 27, 2015, TIME · For much of our nation’s history, there have been insiders who aimed to quash competition within political parties. Even today, far too many party elites seem to think uncontested primaries are better. However, competitive primaries force an evolution of or ...
Disinformation via text message is a problem with few answers
Scott Goodstein · September 13, 2022, NBC News · The biggest election disinformation event of the 2022 midterm primaries was not an elaborate Russian troll scheme that played out on Twitter or Facebook. It was some text messages. · Read More Here
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