Scott Goodstein

2 years ago ·

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Campaigns may have lost their most effective — and annoying — outreach tool

Campaigns may have lost their most effective — and annoying — outreach tool

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July 19, 2022, Vox

Text messaging — with their markedly high “open rates” — is an especially potent form of political outreach: Since 2016, texting has become one of the most appealing ways for campaigns to engage voters or supporters, especially as so many have ditched their landlines.

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