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    PR Manager - New York, United States - Nili Lotan

    Nili Lotan
    Nili Lotan New York, United States

    2 weeks ago

    Default job background
    Retail
    Description

    About The Role

    Nili Lotan is seeking a dynamic PR Manager to develop and execute strategic PR and Communications initiatives for the Nili Lotan brand.

    Responsibilities

    • Managing all press and sample loans, gifting and outreach strategy.
    • Working proactively to identify opportunities and secure coverage through news stories and product placement across all target media.
    • Managing all celebrity and influencer outreach, fostering stylist relationships, guiding PR Assistant on daily tasks and communication with stylist assistants.
    • Supporting VIC department and wholesale team on executing seasonal retail marketing activations as needed, including events that are aligned with overall PR strategy.
    • Arranging reviews and collection appointments with top publications and stylists in the showroom.
    • Supporting external agencies if applicable with in-store and industry events: guest list management, dressing, production and budget tracking.
    • Ensuring all PR efforts are centralized around DTC needs and buys, samples, seasonal assets are received on-time and distributed to press and stylists, gifting decks are in-line with DTC buys and properly merchandised, marketing efforts are streamlined per launch dates.
    • Monitor industry trends and competitor activities to identify future opportunities.
    • Track coverage in press and social media.
    • Develop press, influencer and VIP coverage summary reports, as well as any reporting for seasonal initiatives and events.

    Qualifications

    • 3-5 years of experience in PR or communications role, preferably in luxury fashion, retail or related field.
    • Excellent written, communications and strong interpersonal skills
    • Strong network and key relationships with press and stylist contacts
    • Knowledge and interest in latest media and influencer trends, staying current on fashion, entertainment, culture, art and music.
    • Knowledge of relevant system and Proficient computer skills including but not limited to: Adobe Reader; Office 365, Google Suite and Keynote.
    • Ability to multitask in a fast-paced working environment.

    Personal and Professional Must-Have Qualities

    • Natural Leader
    • Intuitive Problem Solver
    • Resourceful and Reliable
    • Self-Motivated
    • Excellent Written and Verbal Communication Skills.

    About Us

    Nili Lotan is an Israeli-born and New York-based fashion designer. After graduating from the prestigious Shenkar College of Engineering and Design in Tel Aviv, Nili moved to NYC in 1980 to pursue a career in fashion design, where she enjoyed a very successful career leading design teams at top American fashion houses including Ralph Lauren, Liz Claiborne, and Nautica.

    Nili launched her own namesake label in 2003, designing a wardrobe of luxurious, chic, and timeless pieces for today's woman, that has since expanded to include jeans, belts and handbags as well as limited-edition collaborations. Nili Lotan has several retail stores in the United States and the collection can be found at upscale retailers throughout the United States, Canada, Europe, Asia and Australia.

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