Berke Basar

Specialist in consumer behavior in marketing and branding through interrelated studies and projects. Creative strategy enthusiast. Analyst on the emotional underpinnings of the economic decision-making process.

I recently completed a paid intensive internship in project management at VidaXL, led a marketing webshop development project from initiation to implementation to give customers a jackpot feeling after placing an order, building and developing the project team, coordinating internal/external resources, and analyzing project progress. In between my degrees, I also completed an internship at Zero to One Accelerator, where I focused on transforming the company’s cost-based pricing strategy into a value-based pricing strategy, which required me to modify the brand tone, website design, segmentation, and eventually, customer perception into a more boutique consultancy. I participated in meetings with marketing and business experts and assisted in business development and funding efforts to scale start-ups. I excel most in creative strategy and business solutions in high pace environments, having worked at a PR agency in Istanbul prior to my higher education, where I helped devise strategies for the branding efforts for Volvo, The Ritz-Carlton, and Nobu, which inspired and compelled me to pursue a future in creative strategy.

I hold a master of science degree in economic & consumer psychology, a bachelor of arts degree in psychological science, and a double associate’s degree in psychology and communications.