Daniel Terry

Owner / Digital Marketing Consultant                                         09/2011 to Current 

Daniel Lee Media Group | New York, NY

• Recruited, hired, and initially trained personnel, working to establish key internal functions and outline the scope of positions for clients
• Represented company and brand while responding to social media inquiries
• Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.
• Expanded social media outreach for most clients by 20-35%
• Proactively engage with clients by phone, email, and in person, which helped established long-term, lucrative relationships.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Set individual goals for each month and worked hard to attain and exceed these milestones
• Monitored marketing campaign progress with web analytics
• Identified social media trends and developments to influence PR strategies
• Created and maintained new marketing campaigns, brand promotions, and product lines
• Built, implemented, and updated effective SEO strategies
• Helped clients develop website portals and social media pages to promote businesses
• Built and maintained media and coalition lists
• Created effective messaging using language, graphics, and marketing collateral

Artist Manager                                                                            04/2021 to 01/2023 

Self Employed | New York, NY 

• Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
• Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
• Managed portfolio of developing and established accounts to provide clients with strategic guidance.
• Established strong relationships to partner with and navigate artists with wide range of personality types.
• Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
• Met with clients to discuss goals and develop strategies for career success.
• Negotiated with managers, promoters and union officials regarding client contractual rights and obligations.
• Managed business and financial affairs for clients such as arranging travel and lodging, selling tickets and directing marketing and advertising activities.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Generated over 1 million in show and publishing revenue.

Director of Communications                                                      04/2017 to 04/2022 

City Of Mount Vernon | Mount Vernon, NY

• Developed and managed Mount Vernon's first formal communications system to distribute government news and critical information
• Wrote and edited social media assets Logged and responded to online community complaints Ensured all government social media accounts maintained professional standard
• Wrote press releases and organized press conferences
• Developed successful offline Marketing strategies aimed at attracting new businesses and generating community engagement
• Utilized social media management platforms such as Hootsuite, Sprout Social, and Asana
• Collaborated with artists, photographers, and production team members to put together high-quality content
• Facilitated remarkable improvements on different platforms, including expanding follower numbers, growing click-through rates, and increasing engagement
• Developed and implemented communication strategies and information programs
• Managed, mentored, and developed social media team of 6
• Managed the design and launch of the City's temporary website and collaborated with Management Services to produce the final version.
• Successfully assisted in rebranding the City
• Built and maintained relationships with key clinicians, spokespeople, advocates, and opinion leaders.

Creative Director of Videography and Marketing                      07/2016 to 05/2018 

4 Square Peace Project | Mount Vernon, New York

• Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis
• Coordinated launch of media campaigns with marketing, communications
• Handled external communications with media and public relations professionals
• Collaborated with media representatives to optimize coverage of special events
• Developed Social Media & Offline marketing strategies
• Built partnerships between local Government and organizations
• Developed productive relationships with bloggers, online media outlets and social media influencers
• Used analytics tools like Facebook Analytics to follow metrics and interpret results
• Worked with graphic designers, photographers and production coordinators to develop content
• Successfully elevated grassroots campaign's online footprint
• Assisted in program's overall success, and stopped gun violence for 3 months
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.

Intern                                                                                          04/2016 to 11/2017 

Instyle Magazine | New York, NY

• Sorted and organized materials such as physical files, tracking spreadsheets and reports
• Performed post-production work, including assembling raw material, editing sound and sequences and providing final product within time and budget constraints
• Evaluated and selected scenes for pacing, entertainment value and continuity , trim shots and edit content
• Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects
• Edited content in real time at events to deliver high-quality media content within short timeframes
• Inspected proofs to ensure quality of prints, adjusting and retouching as necessary
• Defined and recommended detailed solutions to capture images
• Photographed high-quality images for both print and internet distribution
• Performed advanced computer processing of images for assignments
• Analyzed social media campaigns and activities using Hootsuite to ensure effectiveness, making recommendations for enhancement
• Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages

Private First Class                                                                      02/2011 to 04/2012 

United States Marine Corps | Washington D.C , MD 

MOS 0231 (intelligence specialist)

• Demonstrated respect, friendliness and willingness to help wherever needed.
• Prepared a variety of different written communications, reports, and documents.
• Participated in team-building activities to enhance working relationships.
• Maintained energy and enthusiasm in a fast-paced environment.
• Learned new skills and applied them to daily tasks to improve efficiency and productivity.
• Honorable Medical Discharge