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Product Marketing Manager - Phoenix, United States - Nikola Corporation
Description
OverviewProduct Marketing Manager
Nikola is a leader in
delivering innovative
, high-quality vehicles
with the goal of
decarbonizing the trucking industry
. With a focus on
cutting-edge
technology, sustainability, and customer satisfaction, we strive to be at the forefront of the industry.
As a Product Marketing Manager
at
Nikola, you will play a pivotal role in driving the success of our
zero-emission
truck
lineup
(hydrogen fuel cell electric and battery electric)
by developing and executing strategic marketing plans. You will collaborate closely with cross-functional teams including product development
, engineering
, sales, and marketing to ensure our products meet customer needs and achieve business
objectives
.
Responsibilities
Conduct market research to
identify
customer needs, market trends, and competitive analysis to inform product positioning and messaging.
Develop and execute comprehensive product marketing strategies for our
C
lass 8
zero-emissions truck
lineup, including new vehicle launches
, grassroots efforts
and ongoing product lifecycle management.
Collaborate with product development teams to define product features, specifications, and pricing strategies that resonate with target audiences.
Develop
marketing collateral such as brochures, presentations, and digital content to
showcase
product features and benefits.
Lead go-to-market planning and execution, including coordinating with sales teams to ensure alignment on messaging and promotional activities.
Drive demand generation initiatives through integrated marketing campaigns,
leveraging
channels such as digital advertising, social media
,
grassroots
programs
and
events
.
Analyze campaign performance and market feedback to continuously
optimize
marketing strategies and tactics.
Stay
on top
of industry trends, emerging technologies, and competitive landscape to inform product roadmap and marketing strategies.
Qualifications
At least three (3) years of p
roven experience in product marketing within the
heavy load
trucking industry.
Strong understanding of
the
heavy load trucking
market dynamics, customer segments, and competitive landscape.
Demonstrated ability to develop integrated marketing plans across multiple channels.
Strong research
and
analytical skills.
Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously
and
remain nimble to change.
Passion for
the trucking
industry
and a genuine interest in staying ahead of industry trends and innovations.
Flexibility to travel as needed for customer meetings, industry events, and product launches.
Self-starter who is comfortable taking the initiative with minimal direction and can recommend sound and creative solutions to challenges that arise.
Commercial Driver's License (CDL) notrequired
but
should be willing to
acquire
if needed
.
Technical Skills:
Mac
or PC
literate and strong technical skills
.
Knowledge of MS-Office Suite (Word, Excel, PowerPoint).
Familiarity with Microsoft Dynamics, HubSpot, Outlook
Heavy Load Trucking Industry Knowledge
Digital Marketing Skills:
Familiarity with digital marketing tools and techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
Continuous Learning:
Willingness to stay updated on the latest developments in automotive technology, marketing trends, and industry best practices through continuous learning and development.
A willingness to goabove and beyond
to
assist
your colleagues.
Candidates must have current U.S. work authorization or be TN eligible from Mexico or Canada.
This position is not eligible for CPT or OPT.
#LI-EF1
EEO Statement
Nikola Corporation is committed to a policy of equal employment opportunity.
We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, physical or mental disability, sexual orientation, gender identity, medical condition, pregnancy, veteran status, genetic information or any other classification protected by state or federal law.
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