Digital Marketing Manager - Phoenix, United States - Mark J Kohler

Description

Mark J. Kohler is the leading Tax & Legal Education influencer in America.

Best-selling author, founder of legal, tax and financial firms, podcast host, touring speaker at national business events and network news shows.

We are seeking a talented Digital Marketing Manager to take the brand and business to the next level. (No legal or tax experience required.)


Responsibilities:

• Manages marketing tech stack and connecting all websites, apps and data for reporting
• Monitors daily spend for paid social and search
• Partners with crossfunctional teams to collect and post creative content and copy on deadline
• Reports on campaign performance and defines potential revenue opportunities
• Studies/reports trends of social media and digital advertising
• Builds relationships with 3rd party vendors to ensure campaigns follow best practices and optimizations
• Provides weekly campaign performance updates to the marketing team
• Collaborates on organic social media content as needed
• Provides strategic insight and knowledge about market trends, consumer attitudes, competitors, and the effectiveness of the marketing strategy
• Achieve monthly and annual sales expectations for the ecommerce business, as set forth by the executive team

Requirements:

• 5 Years of strategic marketing experience in a directtoconsumer and/or BusinesstoBusiness organization/agency with a strong online / ecommerce / digital presence. Experience must include analyticsbased decisionmaking, where success is measured in customer growth, website conversion, revenue and superior content
• Selfstarter with a track record of excellent results in a fastgrowth environment.
• Ability to substantiate a clear understanding of consumer and media trends and develop market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment.
• Creative / innovative thinker /team player/ solutionoriented
• Strong analytical skills, proven ability to consume and understand data
• Exceptional skills in verbal and written communications; and be an excellent listener
• Highly experienced with web analytics tools such as Google Analytics, Looker dashboard
• Expert understanding of HubSpot, Active Campaign, Wordpress, Meta Business Manager, Buzzsprout, Social Pilot, Adobe Creative Cloud, Dropbox, ManyChats, SMS, Loyalty, and web development
• Preferable agency and/or brand experience
• Bachelor's Degree and/or tech certifications a plus
• Impeccable attention to detail, deadlines, and accuracy with minimum supervision

Benefits:

• Salary + opportunity for performance bonus
• HRA Medical Health Insurance
• 401k Matching plan
• Flexible PTO + Holidays
• Employee Assistance Program
• Training and development opportunities
• Onsite fitness center
• Free snacks, coffee & drinks in the office

Pay:
$75, $80,000.00 per year


Benefits:

• 401(k)
• 401(k)

matching

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Phoenix, AZ 85012: Relocate before starting work (required)

Work Location:
In person