Marketing Manager - Phoenix, United States - Western Wealth Communities

Western Wealth Communities

Verified Company

Phoenix, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Marketing Manager

SUMMARY:

The Marketing Manager is responsible for identifying, developing, directing, creating, deploying, and managing property websites, social media channels, and reputation management.

The Marketing Manager will create individual property marketing plans and evaluate digital marketing strategies and tactics for WWCo properties.

The Marketing Manager will oversee all marketing plans, evaluating property strategy, analyzing performance monthly ensuring sources are performing and delivering quality leads.

Will be proactive in marketing approach and maintain overall branding across all platforms

CLASSIFICATION
The position is a full-time, regular, exempt position.

REPORTING RELATIONSHIP
The position reports directly to the Director, Marketing & Training.

ESSENTIAL FUNCTIONS

Creates marketing plans and provides strategies and tactics that can be carried out by onsite employees.
Trains onsite employees on how to market effectively and establish tactics for them to maintain and implement strong outreach programs.
Coordinates the design of marketing materials and collateral for onsite employees.
Oversees the print/promo items program.
Researches traffic reports and analyzes ROI to determine which marketing efforts are effective.
Creates and writes ads for print media, internet sites, and other advertisement medium available in a particular submarket to generate qualified traffic and reflect the community's current themes, campaigns, and promotes the WWC brand.
Maintains relationships with vendors and stays abreast of their products.
Understands various property demographics and creates marketing campaigns to attract that demographic.
Creates and maintains WWCo's brand standards.
Works closely with corporate department heads to ensure marketing tactics are performing and delivering low CPL and high ROI.
Leads the implementation and rollout of new digital marketing resources.
Acts as liaison with Yardi in the production of new property websites and onboarding.
Audit's advertising sources and websites for accuracy.
Executes Facebook and Instagram optimization and ad spend, as needed.
Sets up user accounts with various social media channels on behalf of properties.
Tracks and monitors performance benchmarks with various digital channels.
Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES

Marketing Manager is responsible for the direction and coordination of Marketing staff. This position carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; addressing complaints and resolving problems.

QUALIFICATIONS:

To perform the role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE:

Bachelor's degree or equivalent in marketing or related field; or equivalent combination of education and experience.
Previous experience with multifamily marketing.
Must possess a valid driver's license.

COMPETENCIES
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Use of Technology

Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity, keeps technical skills up to date.

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Problem Solving

Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

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Communications

Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

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Managing Customer Focus

Promotes customer focus; establishes customer service standards; provides training in customer service delivery; monitors customer satisfaction; develops new approaches to meeting customer needs.

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Adaptability

Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.

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Cooperation

Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to coworkers; works cooperatively in group situations; works actively to resolve conflicts.

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Change Management

Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.

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Innovation