Marketing Manager - Boston, United States - Cable Tech, INC.

Description

Job Description

About Cable

Our mission

We're building Cable because we're passionate about reducing financial crime. Financial crime comes with devastating consequences – from the horrific human cost to the downstream impact on government, businesses and communities – but despite increased regulations and efforts, we are still failing in this fight. More than $4 trillion is laundered each year, and globally less than 1% is caught.

What we're building

We're approaching the problem of financial crime with a completely new lens, and are building an innovative new product to reduce financial crime. Our product automates the testing of financial crime controls, and helps companies understand and improve their effectiveness. We are building "the" tool for Compliance Officers - this is a hugely underserved market, and one that is ripe for disruption.

We are building world-first technology to make a real, tangible improvement in the world, starting in the financial services industry. But this is just the start. Our mission will require us to build products across multiple industries and geographies.

The role

We are looking for a Marketing Manager with experience in Account Based (ABM) and Growth Marketing (ideally deep experience in at least one of these areas) at early stage startups, to join Cable working directly alongside our co-founders, Chief Revenue Officer, product, and go-to-market teams. This is a high-impact, high visibility role where you'll have significant influence on the direction and growth of Cable with substantial creative freedom and responsibility.

What you'll be working on

Account Based Marketing (ABM)

• Crafting and executing innovative and impactful ABM campaigns focused intently on driving business for Cable's target and named accounts. This includes always-on, tactical and experiential strategies in both a one-to-one and one-to-many format.
• Performing research and data enrichment on our named accounts, working closely with both our Sales and Revenue Operations teams, ensuring effective and audience targeting and segmentation.
• Implementing cadence-driven marketing flows, using a wide variety of firmographic and demographic data sets, including email, calling, paid media, syndicated content, direct mail and more.
• Tracking and reporting on your work in a data-first way.

Content Creation & Paid Media

• Owning the direction and creation of demand-generating content, including an editorial content calendar, planning and execution of monthly virtual events such as webinars, panels and customer spotlights as well as consistent weekly articles and supporting social content up to 3x per week.
• Continuously improving our product positioning and messaging to ensure that our customers, partners, and potential clients remain up-to-date on Cable's product capabilties and we continue reaching our intended audience
• Curating ideas for compelling original content and managing the production and distribution of that content, alongside our Financial Crime Experts.
• Leveraging Cable's incredible customer-base to generate high-value customer marketing content including: best practices, quotes & testimonials, spotlights and longform case studies.
• Running and testing with various paid media and content syndication outlets; including digital advertising, influencer marketing, sponsorships with associations and mainstream media.

Field Marketing & Events

• Identifying, prepping for and managing operations of roughly 5-6 conference-style events per year, including aggressively pursuing speaking engagements for Cable's subject matter experts.
• Owning the personalized positioning and messaging for each event based on theme, target audience, and location across email, sponsored content, experiences etc.
• Curating (up to) monthly VIP field events per year; identifying target cities, booking and operations as well as crafting the personalized invitations for Cables high-value targets.

Public relations

• Publishing press releases for all key technology partnerships, new customers and AAA product launches.
• Co-marketing efforts with key Cable ecosystem partners such as Alloy, Plaid, Unit21
• Securing speaking opportunities at industry events, networking events and especially expert panels and podcasts.
• Promoting and evangelizing Cable through industry awards in software, fintech, banking, regtech and more

You could be a great fit if some of the following are true

• You are passionate about working at a company trying to reduce fraud and financial crime.
• You think that Cable sounds like somewhere you want to work based on our Operating System.
• You can craft content easily and in the voice of varied stakeholders
• You have a background in Account Based Marketing and/or Growth Marketing, and have experience working at early stage startups.
• You are a super smart generalist who loves to learn new areas of a business and solve problems, and you are excited to work with and proactively drive impact across a wide range of teams.
• You are excited to get to work in the earliest stages of a business and jump into hands-on work.
• You are a world class communicator, both orally and in writing.

Who we are

Our founding team has hands-on experience leading financial crime teams and has seen firsthand the lack of tools and technology needed to conduct effective oversight of financial crime controls. Our team have worked in leading fintechs and startups and have experience building scalable infrastructure and beloved products from the ground up.

We are backed by some of the best venture capitalists and angel investors.

Our Operating System

This is extremely important to us and we take it very seriously. If you love the sound of it, then we love the sound of you

How we work

We are a remote only company. We are building our product and engineering teams in European timezones and our other teams in North American timezones. This role will be based in North American timezones, but will need considerable crossover with GMT.

Benefits

Generous equity

Generous health insurance plan

25 days holiday + birthday (can be taken a week either side) + public holidays (can be taken a month either side

Biannual pay reviews

Life Insurance

$50 per month to spend on health and wellbeing

$1000 per year to spend on learning and development

$750 per year on a working from home set up

Generous parental leave

Equal Opportunity Employer Information

Cable is an equal opportunity employer and we value diversity, equity and inclusion.

Research has shown that women are less likely than men to apply for a role if they do not have experience in 100% of the areas mentioned in a job description. Please know that the list above is indicative and that we would still love to hear from you even if you feel you don't have experience in all the areas, but think that you could do the job.

We actively seek a diverse applicant pool and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.