Lifecycle Marketing Manager - Boston, United States - NetVirta, Inc

NetVirta, Inc

Verified Company

Boston, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

NetVirta is in the business of satisfying the world's desire for better-fitting products.

Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases.

All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture (medical) and Verifyt (retail).

About the role:

This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Lifecycle Marketing Manager will report to the Marketing Director.

Responsibilities:

Collaborate crossfunctionally with product, design, and data analytics teams to identify opportunities for improving the user experience and optimizing lifecycle marketing initiatives based on user feedback and behavioral insights.
Stay informed about industry best practices, emerging trends, and innovations in lifecycle marketing and user engagement, continuously evaluating and adopting new tools, technologies, and strategies to maintain a competitive edge.

Preferred Skills & Experience:

Bachelor's degree in marketing, communications, business administration, or a related field.
Proven track record of 35 years in lifecycle marketing roles, with experience in developing and executing lifecycle marketing strategies within the B2C sector, preferably in the fashion or tech industry.
Strong analytical skills and datadriven mindset, with the ability to interpret complex data sets, derive actionable insights, and make datadriven decisions to optimize campaign performance and drive business results.
Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with target audiences and drives engagement and conversion.
Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fastpaced, dynamic environment.
Collaborative team player with a proactive and adaptable mindset, capable of thriving in a collaborative team environment and working independently to drive results and achieve business objectives.

Benefits:

Your choice of comprehensive benefits for you and your family's health, dental, vision
Paid time off for federal holidays
Competitive pay, stock options, and annual bonus eligibility
Significant opportunity for promotion or additional responsibilities as the company grows rapidly
Office location in the heart of Boston with convenience to the MBTA lines
Work at the cutting edge of high technology that will reshape consumer ecommerce experience
Casual dress and fun office atmosphere

If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us