Influencer Marketing Manager - Boston, United States - NetVirta, Inc

NetVirta, Inc

Verified Company

Boston, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

NetVirta is in the business of satisfying the world's desire for better-fitting products.

Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases.

All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture (medical) and Verifyt (retail).

About the role:

We're seeking a creative and highly organized Influencer Marketing Manager to join our team to help our consumer-facing efforts.

As Influencer Marketing Manager, you'll execute our influencer marketing strategy by identifying, recruiting, negotiating with and managing creators to generate high-performing content and meet campaign objectives.

If you're an excellent written and verbal communicator with experience managing influencer campaigns, keep reading.

This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Influencer Marketing Manager will report to the Influencer Marketing Director.

Responsibilities:

Execute our influencer marketing strategy by identifying, vetting, and recruiting influencers and content creators aligned with our brand values, target audience, and campaign objectives.
Negotiate partnership terms, contracts, and compensation with influencers, ensuring mutually beneficial agreements that maximize campaign impact and ROI.
Coordinate and manage influencer relationships, serving as the primary point of contact for communication, collaboration, and support throughout the campaign lifecycle.
Provide clear and comprehensive creative briefs to influencers, outlining campaign objectives, messaging guidelines, deliverables, and deadlines to ensure alignment and consistency with brand standards.
Review and approve influencergenerated content, providing feedback and guidance as needed to ensure quality, authenticity, and compliance with campaign requirements.
Monitor and analyze campaign performance metrics, tracking key performance indicators (KPIs) and providing regular reports and insights to evaluate effectiveness, optimize strategies, and inform future initiatives.
Collaborate crossfunctionally with internal teams, including marketing, content, design, and legal, to ensure seamless integration and alignment of influencer initiatives with broader marketing efforts and company objectives.
Stay informed about industry trends, best practices, and emerging platforms in influencer marketing, leveraging insights to innovate and evolve strategies to maintain a competitive edge and capitalize on new opportunities.

Preferred Skills & Experience:

Bachelor's degree in marketing, communications, business administration, or a related field.
Proven track record of 35 years in influencer marketing roles, with experience in managing influencer campaigns within the B2C sector, preferably in the fashion or tech industry.
Strong communication and negotiation skills, with the ability to build and maintain relationships with influencers, negotiate partnership terms, and effectively communicate campaign objectives and requirements.
Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines in a fastpaced environment.
Analytical mindset with the ability to interpret data insights, track campaign performance metrics, and generate actionable insights to optimize strategies and drive results.
Creative thinker with a keen eye for identifying and leveraging innovative influencer marketing opportunities, content trends, and platform capabilities to drive engagement and brand awareness.
Detailoriented with a commitment to quality and brand consistency, ensuring influencergenerated content aligns with brand standards, messaging guidelines, and legal requirements.
Collaborative team player with a proactive and adaptable mindset, capable of thriving in a dynamic startup environment and working independently as well as part of a crossfunctional team.

Benefits:

Your choice of comprehensive benefits for you and your family's health, dental, vision
Paid time off for federal holidays
Competitive pay, stock options, and annual bonus eligibility
Significant opportunity for promotion or additional responsibilities as the company grows rapidly
Office location in the heart of Boston with convenience to the MBTA lines
Work at the cutting edge of high technology that will reshape consumer ecommerce experience
Casual dress and fun office atmosphere

If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us