Liam Sullivan

I gained valuable working experience while working as a Sales Manager for Dapper Joe, a VSC for the Marriott, and a graduate assistant at Coastal Carolina University. Though my current position as the Director of Marketing at Caring Bees HealthCare has provided me with transparent experiences that Paragon 28 is looking for. Since becoming the Director of Marketing, our VNA agency’s referrals per month are up 27%. This was accomplished by creating and maintaining relationships with physicians and social workers through face to face interaction, email marketing, cold calling, and gifting strategies. Another responsibility of mine is directing our recruiting team to obtaining field staff such as registered nurses & therapists. In our company’s current situation, obtaining high demand field staff is the key to growth for the business; and I have been able to acquire 40 new field staff employees. These employees include registered nurses, physical therapists, occupational therapists, and home health aides. This was accomplished due to an arrangement of recruiting strategies: including Indeed advertising, social media advertising, internal referrals strategies, and finding and utilizing unique hiring platforms such as Axxess. I also introduced the company to the CRM system HubSpot to keep track of referral sources progress as potential leads and turning those leads into consistent customers. Another responsibility of mine is to direct our social media team towards reaching social media engagement goals. Since employment, our social media engagement is up 700%; our posts mainly focus on employment opportunities, industry news, and feel-good stories about senior citizens. Another obligation of mine is to ensure our patients are more than pleased with our services, having our team conduct daily survey calls; and resolving complaints immediately. I am a very determined hard worker, and the study of Marketing in the Healthcare Industry is my passion.

Caring Bees HealthCare Boston, MA

Director of Marketing, August 2021-Present

• Introduced a new social media marketing strategy to facilitate engagement and promote job opportunities. Created organic content and testimonials to improve company’s credibility. Engagement is up over 700% and have received 28 five-star reviews on Google since employment.
• Making daily visits to hospitals to create relationships with case managers & physicians; explaining our services and what sets our company apart in detail. Referrals are up 27% since employment, with initiation of different strategies (In person visits, cold calling, email marketing, Linked In, & more).
• Worked closely with HR manager with recruitment efforts. Initiated recruitment campaign using Indeed, Linked In Recruiter, Axxess Mapping, Social Media Advertising, and offering employee referral bonuses. Since initiating our recruitment campaign, we have hired more than 40 new field staff employees (including HHA’s, RN’s, PT’s, & OT’s).
• Assisted the COO with customer service in terms of complaints from either patients or field staff. Often interviewing both parties to find the party at fault, and then finding a solution to resolve the conflict.
• Gained an abundant amount of experience and real-world knowledge of the HealthCare Industry.

Coastal Carolina University Conway, SC

Graduate Assistant, August 2020- June 2021

• Redesigned a modern MBA testimonial page for Coastal Carolina University's website.
• Regularly contacted fellow MBA students with important information in regard to deadlines, advising appointments, testimonial work, and reminders. Generated leads for new Program.

Marriott Hotels Myrtle Beach, SC

Vacation Service Coordinator, May 2019- August 2019

• Used numerous marketing strategies to influence cliental into staying at Sheraton Broadway Plantation. Also, memorized 30 different product packages available for clients when agreeing to attend a time-share tour.
• Became very experienced with an in-person sales environment, and a better understanding of how a large company operates.

Dapper Joe Co. Conway, SC

Sales Associate, April 2017- May 2019

• Organized & directed sales representatives towards gaining cliental, teaching representatives sales skills to increase their sales margins, and implementing successful sales script.
• Conducted cold calls to potential clients across the country on a daily basis based off research, while relaying information between the customer and designer with Freedcamp.

Coastal Carolina University, Conway SC

MBA, Concentration in Healthcare Administration (4.0 GPA) August 2020- August 2021

Coastal Carolina University, Conway SC

B.S., Marketing (3.3 GPA) (AACSB Accredited Business Program) August 2016– May 2020 

Throughout my five years at Coastal Carolina, I have obtained a variety of skills that can benefit the company. In my undergraduate marketing courses, I learned about the numerous elements involved in Marketing and have done countless presentations introducing products and business plans. I also learned how to effectively promote services and advertise through my media self-world courses. In my graduate courses I learned about the marketing techniques used in the Healthcare Industry, and about the operations of the industry as a whole